01.

What was the problem?

Tablohane struggled to stand out in the competitive painting industry. There was a need to improve the SEO performance of their website and optimize the architecture of its pages. Additionally, there were problems with Google and other search engines accessing the site's subpages. Therefore, it was inevitable for Tablohane to seek new strategies and solutions to increase its organic visibility and reach potential customers more effectively.

02.

Why did the brand choose us?

Tablohane was looking for services with comprehensive operational support and an experienced, boutique service approach to strengthen its presence in the competitive painting industry and reach wider audiences. ROIBLE not only provided consultancy but also instilled confidence in Tablohane by managing all operational processes and offering tailored solutions for their specific needs, enabling Tablohane to focus on its core business. ROIBLE's unique approach, expert team, and boutique service philosophy made it Tablohane's preferred choice. This collaboration played a critical role in increasing Tablohane's market share and helping it stand out in the sector.

03.

Our approach to the Tablohane SEO project

We adopted a strategic approach to increase Tablohane's market share and strengthen its online visibility. We developed solutions that enabled the brand to stand out and build deeper connections with its target audience. By conducting extensive research and analyses, we aimed to understand customer expectations and provide the best service. In this way, we highlighted the value offered by Tablohane, enabling it to differentiate itself from competitors and capture the attention of its target audience.

04.

What actions did we take?

Website architecture optimization: Structural adjustments were made to the Tablohane website to improve user experience and search engine accessibility.
Technical and content optimizations of pages, prioritization of category pages: Each page of the site was updated with content relevant to targeted keywords and focused on the user.
Creation of unique blog content on topics that attract users and where our competitors are active: Engaging and informative blog posts were prepared on topics such as art, interior decoration, and painting trends, increasing user interaction, brand awareness, and authority.
Regular cleaning of spam links to optimize external links that could harm our site: The website's external link profile was reviewed, harmful or low-quality links were removed, and backlinks were obtained from reputable, authoritative sites, thereby improving the website's search engine rankings and trustworthiness.

05.

What were the results?

When comparing the year we worked with Tablohane to the year before our work, we reached the following results:
Significant increase in visibility: Tablohane's online visibility increased significantly last year, enabling the brand to reach more potential customers.
Increased impressions and clicks for non-brand queries: According to Search Console data, Tablohane's website saw a noticeable increase in impressions and clicks for non-brand queries, which means higher visibility and more clicks from users.
Despite an approximately 38-fold increase in impression count and a 29.54-fold increase in clicks, the average position also increased by approximately 20%. This resulted in a very high increase in traffic and order count.

Results