The main problem Smile Team faced was encountering high advertising costs while aiming to achieve their growth targets across Europe. Especially in the UK market, the significant increase in these costs created difficulties for the company in reaching a wide audience and promoting itself. Furthermore, fluctuations in exchange rates within the country's economy made advertising investments unpredictable for stable progress, and there was no significant organic visibility during this period. Therefore, their desire to progress without relying on advertising budgets made organic growth important for our brand.

Smile Team was looking for a boutique agency that could develop strategies specifically for the European market and help them reduce costs. At this point, ROIBLE's experience in the European market, strategic flexibility, and boutique service approach played a significant role in Smile Team confidently entrusting themselves to us. Additionally, the fact that ROIBLE undertook not only consultancy but also all operational processes made their choice easier, as it allowed the brand to focus on its own work. In short, we were chosen because we are a department of the brand, not just an agency.

Our primary goal was to begin acquiring organic traffic from high cost-per-click keywords in the UK market. In this context, we needed to engage in content marketing efforts that would prove our expertise to the algorithm from many angles. This would also reduce digital advertising costs. Moreover, it was important for us to conduct a holistic study by gaining visibility not only for commercial queries but also for non-commercial queries that indicated patient potential. With our boutique approach, we aimed to provide sensitive and personalized solutions to specific needs, working not just as an agency, but as a department.