The journey of Silk and Cashmere started with Ayşen Zamanpur and her team going to Inner Mongolia in 1992, to the homeland of goats and silk cocoons producing the world’s best quality cashmere called Capra Hircus, and continues today at more than 200 sales points in 26 countries.
As of December 2018, we have started to work in the field of performance marketing with the Silk and Cashmere brand. Since the first month we worked, we have made a positive contribution to turnover by making a high contribution to performance. When we compare 2019 with the previous year, we have achieved an increase in the number of orders by 113.40%, a turnover increase of 161.18% and a conversion rate of 45.36%. We would like to express that we have reduced the cost by 25.22% while doing all these.