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01.
What was the problem?

Online Yedek Parça largely generated revenue from paid channels and brand queries. Organic traffic was so low that only 13% of the turnover came from organic channels. Therefore, there was a need for sustainable marketing channels to reach users purchasing spare parts for the first time. The website was not optimized for SEO.

02.
Why did the brand choose us?

Online Yedek Parça chose us due to our expertise in SEO and our previous success stories. Our ability to optimize websites and increase organic traffic were decisive factors in their collaboration.

03.
Our approach to the Online Yedek Parça SEO project

To enhance Online Yedek Parça's SEO performance, we implemented a comprehensive and strategic plan. This plan included website restructuring, content creation, and building a strong backlink profile.

04.
What actions did we take?
  • The naming, titles, and descriptions of 1500 categories were made SEO-friendly, and necessary redirects were implemented.
  • Planned changes were managed in bulk via Google Sheets.
  • Content was prepared for priority categories, and internal linking opportunities were utilized.
  • The stock code of each spare part was used in titles, making it easier to reach mechanics searching for parts in auto repair shops.
  • A blog was established at blog.onlineyedekparca.com to produce automotive sector-focused content aimed at increasing brand awareness.
  • Monthly backlink acquisitions were made to strengthen domain authority.
05.
What were the results?
  • As a result of our work, significant improvements were achieved in the first 5 months alone:
  • 109.74% increase in E-commerce Conversion Rate.
  • 232% increase in Revenue from Organic channels.
  • 154.96% increase in the Number of Orders.
  • 21.56% increase in Non-brand organic traffic.
  • The success achieved at the end of the 1st year allowed us to gain a very good share in the sector. The turnover rate from organic channels, which was 13%, increased to 53% after 1 year.
Results

Some visuals from Online Yedek Parça's SEO results

The great outcomes we achieve from every project motivate us to reach even bigger successes.

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