At the beginning of the project, Hasata, being a new site, had fundamental SEO deficiencies such as no traffic and search engines not recognizing the site. This negatively impacted the brand's online visibility and access to potential customers. Moreover, the TV advertising campaign period was approaching, and time was limited.

Hasata chose us due to our expertise, past success stories, and references regarding our customer-centric service approach. Our ability to establish advanced SEO strategies and offer tailored strategies to increase organic traffic and visibility was a determining factor in Hasata's decision.

We followed a detailed strategy to address Hasata's SEO deficiencies. We conducted comprehensive work to optimize the website's crawl depth. To increase the website's indexability and visibility by search engines, we aligned URL structures and title hierarchies with target keywords. We also aimed to develop the brand's content strategy by creating unique and engaging blog and recipe content to attract users.