App Store Optimization
Agency

Did you know that there are about three million apps in the App Store? According to the research, the appreciation rate of an application in such a dynamic digital platform is below 5% for the first month. You must find robust optimization strategies to convince users that your app is valuable. In this article, we will share important information about App Store Optimization.

App Store Optimization, ASO in short, is the process of optimizing mobile applications. In this way, they appear higher in the App store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to users. As this visibility increases, it helps your app to attract more users to the page in the App store and increase your downloads. The purpose of ASO is to drive more traffic to your app’s page in the app store. Thus, the number of downloads of your application will tend to increase.

ASO includes optimizing your app description and images and improving areas such as ratings, user retention, and app performance. It is closely related to market research and what your competitors are doing. Factors such as click-through and app install rates will likely contribute to your App Store ranking.

There is no significant difference between ASO and SEO. The common purpose of both optimizations is to ensure that the created content or application ranks high in search engines. Whatever SEO means to create the best content in the Google search engine, we can say the same things for ASO in terms of applications. Therefore, ASO is essential to stand out among the millions of applications in the App Store.

App Store Optimization (ASO) are tactics to improve your app’s visibility and rank higher in the App Store. Ranking higher means more users download and install the app, and ASO leads your app to get more organic downloads and be more accessible. Of course, it would be wrong to think that you can get tens of thousands of downloads with App Store Optimization alone. Many criteria, such as an idea, design, development, marketing, and quality of customer support, are effective in the success of an application. Unfortunately, App store optimization can’t save you if you’ve made bad decisions during this process, especially in the design and development stage. App Store Optimization strives to make your app available to more potential users. But it would be unrealistic to rely on App Store Optimization for a poorly designed, poorly developed app that no one wants.

As a ROIBLE organic growth agency, we ensure that you use the right images and videos to ensure your apps are downloaded. Apart from this, we make a competitor analysis and tell you which applications should be competitive on the App store. Taking your opinions into account, we develop a strategy together. On the other hand, as we make changes to ASO, we examine them individually and step by step to see if they have any effect. It takes a while to see the impact each change has had. Otherwise, it will not be easy to interpret the result.

We aim to make a difference in a short time by using the most advanced ASO tools together with our professional teammates to promote your applications in the best way and raise them to the top stages. In this regard, we determine the most accurate strategies by improving your application’s visibility and download rate.

It is not possible to give a fixed price for ASO service fees. After analyzing your app according to the app store standards, it will be more realistic to set a price. To summarize, ASO prices can vary depending on the sector you compete in, the experience of the agency, and many factors.