What is SEO? How does It work?

Today businesses have to gear up against the competition in the market, and SEO is one core piece of equipment when it comes to building a firm online presence. Especially with the impact of the global pandemic, even businesses who had no intentions to go digital has to take the digitalization path, if not they had started before.

One major reason SEO gained such importance is, regarding online queries, users tend to go for the results on the first couple of pages. Especially e-Commerce businesses looking to convert these leads into sales aspire to have a nice “online storefront” on these very pages.

However, owning a good online ranking is not solely enough, the key is maintaining it. SEO today is crucial to have a long-lasting online presence as well as business stability. SEO itself is also prone to evolve, with Google changing its algorithm over time – we’ll also get there.

Summing up, search engine optimization (SEO) is important for the long-lasting success of any online business. But what is SEO in the first place? And how does it work?

What is SEO?

SEO stands for Search Engine Optimization. It is a thorough optimization for your website, online and offline both, so it can receive higher rankings in search engines’ organic results. SEO takes place on the basis of rules that are to be nurtured consistently (weekly, monthly inputs..), that would not yield results otherwise. Therefore, when you adopt an SEO strategy, you look to make at least a 6-month-long investment. Consistency means a stable increase in your visibility in search engines, and powerful rankings result in getting more traffic, ROI, and whatever you’re aiming for as an online business.

For this, a variety of techniques are used. Choosing the right keywords, releasing content involving them, and backing these efforts up with spot-on links are crucial. However, there’s more to SEO, and there’s no one-size-fits-all solution. As much as these basics are a must-have, they need to be tailored to your business through a fitting SEO consultancy.

And, what is not SEO?

Let’s break the myths!

Maybe for a digital marketing newbie, it would be a common first reaction to consider SEO a set of keywords and link building. Targeted keywords and backing your site with links are indeed the building blocks of any SEO strategy. But meticulous efforts for search engine optimization go far beyond that when it comes to organic and stable growth. And today SEO is much more than keyword stuffing. This is exactly where we suggest you get proper SEO consultancy or SEO services.

We can almost hear you asking why you would need such a service or outsource it. Let’s break down the matter to understand why.

Why is it important?

Suppose you run an eCommerce business. Wouldn’t it be of great benefit to know where your offerings and what your target customers look for intersect? And that you can start spot-on activities regarding that area, spending the right amount of your resources at the right spot? Imagine how much you can save on time, effort, and costs this way.

Better yet, it will impact the other side positively as well: Your customers will be happy finding what exactly they need with the minimum time and effort. Consequently, you will more and more times become their choice among tens of competitors, if not hundreds.

Be it information, a solution, or a product, if the user comes across the exact thing they need, this means SEO has worked.

Why should you get consultancy?

Because today Google algorithms are not as simple anymore. It’s now a more multilayered business, requiring a whole other department. It doesn’t matter if you’re running everything smoothly on the real-life aspects of your business. If you are yearning to start a digital presence you need to do it with the right SEO strategy which is usually comprised of many elements.

SEO has more benefits other than merely bringing your site up in the Google rankings. The set of rules SEO requires also helps improve the UX features of your site, enabling users to navigate better in it. When they can reach what they look for in the easiest way possible, it means your site is successful.

The UX performance of your site will also improve by deploying true content by a true consultancy.

SEO Today

Every day millions of people from all around the world use search engines looking for answers to their questions, or certain products they need.

Can you spot the potential in that? With SEO, you can find the exact spot you can thrive, where your products are the most looked for. and start your organic growth.

Getting SEO services you actually earn more: Knowing the search query trends you will be able to keep track of your market. This will enable you to reshape your product or services accordingly. Moreover, you can even start from scratch on the basis of a new trend you just discovered.

Last but not least – what if we told you you could also get sector-specific SEO services?

eCommerce SEO, medical SEO are among our services, but let’s continue with the basics.

How does SEO Work?


Today search engines use data-driven factors to determine how relevant your site is to a particular search query, and your ranking is directly related to this relevancy.

The relevancy affects the Google index functions, which work similarly to a traditional one in the library. A library index has information about all the books available in it. Similarly, the Google index lists all of the websites that it knows about. For Google to “know about” you, it first needs to find your website, and this can only happen if your website fulfills certain rules. SEO works on the basis of these very rules.

Let’s have a look at what these rules, SEO components, in other words, are.

SEO Components

Technical SEO: Applying technical rules, you will know that there will be no problems for search engines to crawl and index your website.

On-page SEO: On-site rules are for the content on your website, making them more compatible with the search engine algorithms.

Off-page SEO: Other methods like link building, social media promotions to promote your website so that it ranks higher in search results.

The below part is for those who would like to know further about what we are doing.

Technical SEO

This is the first stage of the process, and the foundation of it as well. It is about making your website all ready, welcoming, and accessible for search engine crawlers. For a website, it is generally a one-time endeavor to have the technical part covered. However, if it is done incorrectly, it will mean the crawling and indexing will not be smooth, which will eventually impact the website rankings in a negative way.

The technical part also includes auditing the site features that are directly related to the UX aspect. The measures to identify such are called Core Web Vitals. Let’s also have a brief look.

Core Web Vitals for User Experience

They are a set of metrics deployed to measure the user experience you are offering. They help understand the speed, interactivity, and visual order of your website.

LCP (Largest Contentful Paint)

The keyword here is: Loading of content

It indicates the amount of time required from the moment you click on your website link to the time the most significant content on your landing page occurs.

FID (First Input Delay)

The keyword here is: Interaction speed

It is the response time when you interact in any way (click on a button, choose something in a scroll-down menu, enter your e-mail in a section, etc.) on your website.

CLS (Cumulative Layout Shift)

The keyword here is: Visual order and stability

Addresses the very common graphic inconveniences and sudden shifts in the page content that we all experience from time to time.

The other major part of Technical SEO covers the monitoring of these metrics.

On-site SEO

The on-page rules mainly focus on the content and other components of a web page.

It is to provide search engine crawlers with enough and precise signals so that they can understand the meaning and context of your content. It works this way: The texts themselves do not solely demonstrate any meaning to search engines. These engines need signals to figure out the meaning and content of a page.

With on-page works, all the on-page content involving keywords, titles, headings, images, internal links, and any other elements are optimized to send the right signals to search engines.

We agree that “content is king”

As much as you perform your SEO in the best way possible, remember, content is everything and it won’t help your business if your content is weak. That’s the reason content optimization is usually referred to as Content SEO, however, it is part of on-page SEO.

Off-page SEO

This is the final pillar of your strategy to improve your website’s ranking by using off-site techniques. This stage is commonly known as link building.

One of the factors to determine the position of a webpage in the results is the number of incoming links it received (backlinks).

Backlinks are a signal of trust, similar to “references” in our social lives. Depending on where the links are coming from, your ranking position gets affected. If the links are coming from well-known and trusted sites, your ranking will be positively affected.

Embracing various departments, all these components will make your business grow organically while ensuring continuous business success. Given the wild competition in today’s markets, the advertising costs could be getting the lion’s share in your budget. But there are other ways!