01.
What was the problem?

Before partnering with us, Silk & Cashmere faced several challenges in their performance marketing efforts. The brand struggled with broad targeting, inefficient keyword strategies, and high marketing costs, which limited its growth potential and overall sales performance.

02.
Why did the brand choose us?

Silk & Cashmere chose us due to our expertise in performance marketing and our proven track record of delivering effective results. Our customized approach and ability to optimize ad accounts, monitor negative keywords, and effectively target niche segments made us an ideal partner to enhance their marketing efforts.

03.
Our approach to the Silk&Cashmere SEO project

We began our collaboration with Silk & Cashmere in December 2018, and over this one-year period, we focused on optimizing performance marketing strategies to increase sales and reduce costs. Our priority has always been sales aimed at profitability.

04.
What actions did we take?
  • We optimized Google Ads account breakdowns to improve ad performance and relevance.
  • We implemented a robust negative keyword monitoring system to eliminate irrelevant traffic and enhance ad efficiency.
  • We utilized niche segment targeting on Meta to reach more specific and high-intent audiences.
  • We focused on precise optimizations rather than generic strategies to maximize the impact of every marketing effort.
05.
What were the results?
  • Our strategic approach and targeted optimizations yielded remarkable results for Silk & Cashmere. Comparing 2019 to the previous year:
  • A significant increase of 161.18% in non-brand revenue.
  • A notable improvement of 45.36% in conversion rate.
  • A reduction of 25.22% in digital marketing costs was achieved.
Results

Some visuals from Silk&Cashmere's SEO results

The great outcomes we achieve from every project motivate us to reach even bigger successes.

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