Although IFC had a strong manufacturer network and international potential, technical issues on its website and missing SEO foundations significantly limited its ability to reach potential customers organically. As a challenge of marketing brands with low international awareness, IFC needed to grow visibility on generic queries, because the brands it sold did not have enough branded search volume.

IFC chose ROIBLE because we operate not as an outside consultancy but as a full in-house SEO department - handling the brand's entire digital needs holistically. Our deep technical team, e-commerce and especially B2B experience, continuous-improvement mindset, and transparent communication were decisive in IFC selecting ROIBLE as a strategic partner.

When starting the SEO process for IFC, our core focus was not only to increase the brand's digital visibility but to make it sustainable. We rebuilt the entire setup - both technical infrastructure and content strategy. We also optimized the site for both users and search engines through category, product, and content-based structuring aligned with industry dynamics.