Runway pressure: every euro must return
Marketing budget is real but limited. You cannot afford the 'spray and pray' phase larger companies tolerate. Every channel needs to prove its CAC and payback inside the runway window.
A service model built for 5-10 person startups that already have product-market signal, paying customers and an active marketing budget. We protect your runway, give you clean numbers to show investors and build the minimum viable marketing stack you will keep using as you scale.


Recurring problems we hear from startup founders and early growth leads in first conversations.
Marketing budget is real but limited. You cannot afford the 'spray and pray' phase larger companies tolerate. Every channel needs to prove its CAC and payback inside the runway window.
You know roughly what you spend and roughly what you sell, but the link between them is fuzzy. Without trustworthy CAC, LTV and payback numbers, founders cannot defend marketing investment in front of investors or co-founders.
Board updates are stitched together the night before, with screenshots from different tools. Traction is real but the story is not. Investors want one clean dashboard, not a deck of disconnected charts.
The founding team is excellent at product and sales but no one has scaled a marketing function before. Hiring a senior CMO at this stage is premature; doing nothing means the marketing stack stays brittle.
GA4, GTM, HubSpot / Pipedrive, ad accounts, attribution tools: most of them are connected but none of them are truly trusted. Decisions are still made on gut and last-click reports.
There is a vision, but no documented 90-day plan that ties channels, content, product launches and fundraising milestones together. Marketing reacts to the next event instead of compounding.
Most early-stage marketing advice is written for consumer apps with venture-scale budgets. Founders of 5-10 person B2B and niche consumer startups need something different: clean numbers, channels that actually return, and a partner that respects runway.
At ROIBLE we work with funded startups as the senior digital partner founders do not yet have on the cap table. We set up the CAC / LTV visibility, build the SEO, performance and content engine, and produce the kind of investor-ready traction story that turns marketing from a cost line into a fundraising asset.

A minimum viable marketing stack you can defend in front of investors, run with a small team and keep using as you scale.
Talk Founder to PartnerFoundation: GA4, server-side GTM, CRM-to-marketing integration, CAC / LTV / payback dashboard your investors can read without a translator.
SEO program built for compounding: technical SEO, content architecture, topical authority on the keywords your buyers actually use, Core Web Vitals.
Performance marketing with founder-grade discipline: Google, Meta, LinkedIn where it makes sense, weekly optimisation, hard ROAS / CAC targets, no 'awareness' spend without a clear case.
Content engine aligned with sales and SEO: founder-led thought leadership, sector content, sales enablement assets, lead magnets that match how your buyers actually decide.
Website / landing page work when it blocks growth: rebuild only the pages that actually convert, not the whole site.
Investor-ready reporting: one monthly traction story that ties marketing, sales and product metrics together. Used in board updates and fundraising decks.
Every brand is its own project - its own case. With brand-tailored strategies we achieved many wins.
Want to hear how we did it?Common questions from first conversations with founders of funded, 5-10 person startups.
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