{"id":28109,"date":"2024-06-19T13:13:31","date_gmt":"2024-06-19T13:13:31","guid":{"rendered":"https:\/\/roible.com\/?p=28109"},"modified":"2025-01-28T22:57:08","modified_gmt":"2025-01-28T22:57:08","slug":"seo","status":"publish","type":"post","link":"https:\/\/roible.com\/tr\/seo\/","title":{"rendered":"SEO Nedir? Ba\u015ftan Sona SEO!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_Acilimi_Nedir\" >SEO A\u00e7\u0131l\u0131m\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/roible.com\/tr\/seo\/#Hangi_Platformlarda_SEO_Yapilabilir\" >Hangi Platformlarda SEO Yap\u0131labilir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/roible.com\/tr\/seo\/#Arama_Motorlari\" >Arama Motorlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/roible.com\/tr\/seo\/#Haritalar\" >Haritalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/roible.com\/tr\/seo\/#Uygulama_Magazalari\" >Uygulama Ma\u011fazalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/roible.com\/tr\/seo\/#Sosyal_Medya\" >Sosyal Medya<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/roible.com\/tr\/seo\/#Bilmeniz_Gereken_SEO_ile_Ilgili_Terimler\" >Bilmeniz Gereken SEO ile \u0130lgili Terimler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/roible.com\/tr\/seo\/#SEOya_Baslamadan_Once\" >SEO\u2019ya Ba\u015flamadan \u00d6nce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/roible.com\/tr\/seo\/#Neden_SEO_Yapilir\" >Neden SEO Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/roible.com\/tr\/seo\/#Ne_Zaman_SEOya_Yatirim_Yapilmali\" >Ne Zaman SEO&#8217;ya Yat\u0131r\u0131m Yap\u0131lmal\u0131?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/roible.com\/tr\/seo\/#Arama_Motorlari_Nasil_Calisir\" >Arama Motorlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/roible.com\/tr\/seo\/#Tarama_Adimi\" >Tarama Ad\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/roible.com\/tr\/seo\/#Dizine_EklemeIndeksleme\" >Dizine Ekleme\/\u0130ndeksleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/roible.com\/tr\/seo\/#Siralama_Adimi\" >S\u0131ralama Ad\u0131m\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_Kapsaminda_Neler_Yapilmali_Surec_Nasil_Isler\" >SEO Kapsam\u0131nda Neler Yap\u0131lmal\u0131? S\u00fcre\u00e7 Nas\u0131l \u0130\u015fler?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_Stratejisini_Planlamak\" >SEO Stratejisini Planlamak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/roible.com\/tr\/seo\/#Teknik_SEO\" >Teknik SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/roible.com\/tr\/seo\/#Icerik_Pazarlama_Nedir_Yapilmali_midir\" >\u0130\u00e7erik Pazarlama Nedir? Yap\u0131lmal\u0131 m\u0131d\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/roible.com\/tr\/seo\/#Site_Disi_SEO\" >Site D\u0131\u015f\u0131 SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_Performans_Takibi_Raporlama\" >SEO Performans Takibi &amp; Raporlama<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_Projesini_Nasil_Yurutebilirim\" >SEO Projesini Nas\u0131l Y\u00fcr\u00fctebilirim?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/roible.com\/tr\/seo\/#Bireysel_Olarak_SEO_Yapilabilir_mi\" >Bireysel Olarak SEO Yap\u0131labilir mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_Ajansi_ile_Sureci_Yonetmek\" >SEO Ajans\u0131 ile S\u00fcreci Y\u00f6netmek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_Hizmet_saglayicisi_nasil_secilir_Nelere_Dikkat_Etmek_Gerekir\" >SEO Hizmet sa\u011flay\u0131c\u0131s\u0131 nas\u0131l se\u00e7ilir? Nelere Dikkat Etmek Gerekir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/roible.com\/tr\/seo\/#SEO_ile_Ilgili_Bilgi_Kaynaklari\" >SEO ile \u0130lgili Bilgi Kaynaklar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/roible.com\/tr\/seo\/#Sikca_Sorulan_Sorular\" >S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Acilimi_Nedir\"><\/span>SEO A\u00e7\u0131l\u0131m\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrk\u00e7esi Arama Motoru Optimizasyonu olan SEO, Search Engine Optimization i\u00e7in bir k\u0131saltmad\u0131r. SEO, web sitelerinin arama motorlar\u0131nda organik performans\u0131n\u0131 artt\u0131rmak ve \u00fccretli reklamlardaki maliyetleri d\u00fc\u015f\u00fcrmek ad\u0131na yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 kapsar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hangi_Platformlarda_SEO_Yapilabilir\"><\/span>Hangi Platformlarda SEO Yap\u0131labilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Arama_Motorlari\"><\/span>Arama Motorlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO genellikle web sitelerine odaklan\u0131r ancak sadece bu alana s\u0131n\u0131rl\u0131 de\u011fildir.\u0130\u015fletmenizin gereksinimlerine g\u00f6re Google, Yandex, Yahoo, Bing, Baidu, Naver gibi arama motorlar\u0131n\u0131n yan\u0131 s\u0131ra di\u011fer platformlara da geni\u015fletilebilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Haritalar\"><\/span>Haritalar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Benim \u0130\u015fletmem (My Business) \u00f6zelli\u011fi, i\u015fletmenizin online s\u0131ralamada konum, \u00e7al\u0131\u015fma saatleri ve kontak bilgileri gibi bilgileri bar\u0131nd\u0131r\u0131rken, SEO \u00e7al\u0131\u015fmalar\u0131 da sizin listede \u00fcst s\u0131ralarda yer alman\u0131z\u0131 ve b\u00f6ylelikle lokal m\u00fc\u015fterileri \u00e7ekmenizi sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uygulama_Magazalari\"><\/span>Uygulama Ma\u011fazalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Play Store, Apple App Store gibi uygulama ma\u011fazalar\u0131nda SEO yapabilir ve organik olarak uygulaman\u0131z\u0131n daha fazla indirme almas\u0131n\u0131 sa\u011flayabilirsiniz. Uygulama ma\u011fazas\u0131 i\u00e7erisinde yap\u0131lan SEO \u00e7al\u0131\u015fmalar\u0131na k\u0131saca ASO denilmektedir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sosyal_Medya\"><\/span>Sosyal Medya<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir ba\u015fka \u00f6rnek ise sosyal medya ve video bazl\u0131 arama motorlar\u0131d\u0131r. SEO \u00e7al\u0131\u015fmalar\u0131 sosyal medya platformlar\u0131n\u0131n kendi networkleri i\u00e7erisinde bulunman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r. Profilinize veya i\u00e7eriklerinize yap\u0131lan optimizasyonlar daha geni\u015f bir kitleye ula\u015fman\u0131z\u0131 sa\u011flayabilir. Web sitelere benzer \u015fekilde SEO, Youtube videolar\u0131 i\u00e7in de ge\u00e7erlidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bilmeniz_Gereken_SEO_ile_Ilgili_Terimler\"><\/span>Bilmeniz Gereken SEO ile \u0130lgili Terimler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 daha iyi anlayabilmeniz i\u00e7in alakal\u0131 terimler a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/p>\n<p><strong>Arama Sorgusu:<\/strong> Kullan\u0131c\u0131lar\u0131n genellikle anahtar kelime i\u00e7eren kelime veya s\u00f6z gruplar\u0131n\u0131 arama motorlar\u0131nda aratmalar\u0131na arama sorgusu denir.<\/p>\n<p><strong>Anahtar Kelimeler: <\/strong>Anahtar kelimeler kullan\u0131c\u0131lar\u0131n arama motorlar\u0131nda sorgu yaparken kulland\u0131\u011f\u0131 kelimelerdir. SEO a\u00e7\u0131s\u0131ndan anahtar kelimelerin tespit edilmesi ve ba\u015fl\u0131klarda, i\u00e7eriklerde, etiketlerde kullan\u0131lmas\u0131 \u00f6nemlidir. Fakat anahtar kelime hacminin belli bir yo\u011funluktan fazla veya az olmas\u0131 SEO ba\u015far\u0131s\u0131n\u0131 zedeler.<\/p>\n<p><strong>SERP:<\/strong> Search Engine Results Page, arama motoru sonu\u00e7 sayfas\u0131 demektir. Kullan\u0131c\u0131lar\u0131n ger\u00e7ekle\u015ftirdi\u011fi arama sorgusunun ard\u0131ndan \u00e7\u0131kan sonu\u00e7 sayfas\u0131d\u0131r. Web site ba\u015far\u0131s\u0131n\u0131 organik bir \u015fekilde art\u0131rabilmek i\u00e7in bir SEO uzman\u0131n\u0131n SERP\u2019e hakim olmas\u0131 gereklidir.<\/p>\n<p><strong>Trafik:<\/strong> Belirli bir zaman i\u00e7erisinde web sitenizi ziyaret eden ki\u015fi say\u0131s\u0131na trafik denir. SEO\u2019nun hedeflerinden biri trafi\u011fi artt\u0131rmakt\u0131r. Fakat ideal bir senaryoda trafi\u011fi olu\u015fturan kullan\u0131c\u0131lar\u0131n \u00e7o\u011fu istenilen a\u00e7\u0131dan harekete ge\u00e7en kullan\u0131c\u0131lard\u0131r. Kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011fi okumas\u0131, varsa \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131 hedeflenir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEOya_Baslamadan_Once\"><\/span>SEO\u2019ya Ba\u015flamadan \u00d6nce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Neden_SEO_Yapilir\"><\/span>Neden SEO Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO\u2019nun amac\u0131 web sitenizi ya da i\u015fletmenizi hedeflenen arama motorunda organik yani reklams\u0131z bir \u015fekilde \u00fcst s\u0131raya \u00e7\u0131karmakt\u0131r. Ama\u00e7 hem SEO ile ziyaret\u00e7i say\u0131s\u0131n\u0131 art\u0131rmak hem de trafi\u011fin harekete ge\u00e7en kullan\u0131c\u0131lardan olu\u015fmas\u0131d\u0131r. Bu ama\u00e7 do\u011frultusunda belirli a\u015famalar ger\u00e7ekle\u015ftirilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ne_Zaman_SEOya_Yatirim_Yapilmali\"><\/span>Ne Zaman SEO&#8217;ya Yat\u0131r\u0131m Yap\u0131lmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitenizin performans\u0131ndan memnun de\u011filseniz, kazanc\u0131n\u0131z\u0131 ve marka bilinirli\u011finizi artt\u0131rmak istiyorsan\u0131z SEO\u2019ya yat\u0131r\u0131m yapmak isteyebilirsiniz. Fakat SEO uzun soluklu bir optimizasyon s\u00fcreci oldu\u011fu i\u00e7in i\u015fletmenizin uygun bir b\u00fct\u00e7esi varsa ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z g\u00fcncel tutulabilecek ise yat\u0131r\u0131m i\u00e7in do\u011fru zaman olabilir.<\/p>\n<p>ROIBLE olarak SEO i\u00e7in en uygun zaman\u0131n; SEO\u2019dan gelecek m\u00fc\u015fteri ve gelirlere ihtiyac\u0131n\u0131z olmad\u0131\u011f\u0131 zaman olarak d\u00fc\u015f\u00fcn\u00fcyoruz. \u00c7\u00fcnk\u00fc SEO, m\u00fc\u015fteri edinme amac\u0131yla h\u0131zl\u0131 aksiyonlara de\u011fil; markaya yat\u0131r\u0131m vizyonuyla daha geni\u015f \u00e7er\u00e7eveli yakla\u015f\u0131ma ihtiya\u00e7 duymaktad\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Arama_Motorlari_Nasil_Calisir\"><\/span>Arama Motorlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arama motorlar\u0131 kullan\u0131c\u0131lar\u0131n arama sorgular\u0131 yapmalar\u0131n\u0131 sa\u011flayan bir yaz\u0131l\u0131m t\u00fcr\u00fcd\u00fcr. Arama motorlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamak SEO\u2019nun temel prensiplerini anlamay\u0131 sa\u011flar. Arama motorlar\u0131n\u0131 anlamak i\u00e7in \u00e7al\u0131\u015fma mant\u0131\u011f\u0131n\u0131 \u00fc\u00e7 ana ad\u0131ma ay\u0131rabiliriz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tarama_Adimi\"><\/span>Tarama Ad\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tarama, crawling olarak da bilinen bu ad\u0131m, arama motorunun web sitelerini inceledi\u011fi ad\u0131md\u0131r. Tarama i\u00e7in \u00f6r\u00fcmcek olarak adland\u0131r\u0131lan taray\u0131c\u0131lar, web sitenin i\u00e7eri\u011fini, ba\u011flant\u0131lar\u0131n\u0131, g\u00f6rsel \u00f6\u011felerini vs. alg\u0131lar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dizine_EklemeIndeksleme\"><\/span>Dizine Ekleme\/\u0130ndeksleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tarama a\u015famas\u0131 tamamlan\u0131nca ikinci a\u015fama dizine veri eklemektir. Indexing olarak da tan\u0131mlanan bu s\u00fcre\u00e7te, web sitesi ile ilgili toplanan t\u00fcm veriler uygun bulunursa dizine eklenir. Dizin k\u0131sacas\u0131, taray\u0131c\u0131n\u0131n toplad\u0131\u011f\u0131 t\u00fcm verilerin derlemesidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Siralama_Adimi\"><\/span>S\u0131ralama Ad\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Son ama SEO i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yan ad\u0131m ise s\u0131ralamad\u0131r. Tarama ve indeksleme tamamland\u0131ktan sonra web siteleri y\u00fczlerce s\u0131ralama sinyali kullan\u0131larak s\u0131ralan\u0131r. Son ad\u0131m kullan\u0131c\u0131lar\u0131n arama sorgusu yapt\u0131ktan sonra elde ettikleri SERP\u2019i belirler.<\/p>\n<p>\u00c7ok detayl\u0131 bir kayna\u011fa ihtiyac\u0131n\u0131z varsa, <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/how-search-works?hl=tr\" rel=\"nofollow noopener\" target=\"_blank\">buradaki kayna\u011f\u0131<\/a> da inceleyebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Kapsaminda_Neler_Yapilmali_Surec_Nasil_Isler\"><\/span>SEO Kapsam\u0131nda Neler Yap\u0131lmal\u0131? S\u00fcre\u00e7 Nas\u0131l \u0130\u015fler?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO \u00e7ok ad\u0131ml\u0131 bir s\u00fcre\u00e7tir. Her i\u015fletmenin s\u00fcreci ihtiya\u00e7lar\u0131na g\u00f6re uyarlanabilir ama s\u00fcrecin vazge\u00e7ilmez temel ad\u0131mlar\u0131 bulunmaktad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Stratejisini_Planlamak\"><\/span>SEO Stratejisini Planlamak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO stratejisini planlamak i\u00e7in i\u015fletmenin durum analizinin yap\u0131lmas\u0131 \u00f6nceliklidir. Hedef kitlesi belli olan bir i\u015fletmenin detayl\u0131 bir \u015fekilde rakip ve sekt\u00f6r analizi yapmas\u0131 gereklidir. Bu analiz s\u0131ras\u0131nda da web sitesinin teknik ihtiya\u00e7lar\u0131, i\u00e7erik ile alakal\u0131 optimizasyonlar vs. ortaya \u00e7\u0131kacakt\u0131r. Stratejiniz i\u00e7in ba\u015flamadan \u00f6nce b\u00fct\u00e7enizi, kullanaca\u011f\u0131n\u0131z ara\u00e7lar\u0131 ve uzman ya da ajans se\u00e7iminizi yapman\u0131z gerekmektedir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Teknik_SEO\"><\/span>Teknik SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Teknik SEO web site i\u00e7inde, arama motorunun tarama ve dizine ekleme a\u015famalar\u0131 ad\u0131na yap\u0131lan optimizasyon \u00e7al\u0131\u015fmalar\u0131na denir. Teknik SEO, altyap\u0131y\u0131 taray\u0131c\u0131lar\u0131n daha kolay alg\u0131layabilece\u011fi hale getirmeye odaklan\u0131l\u0131r. Teknik SEO uygulamalar\u0131n\u0131n bir\u00e7ok \u00f6rne\u011fi bulunmaktad\u0131r:<\/p>\n<ul>\n<li>Mobil uyumluluk: Mobile uyumlu web siteleri daha \u00fcst s\u0131ralamalara sahip olabilir. Bu nedenle web siteleri duyarl\u0131 (responsive) ve farkl\u0131 ekran boyutlar\u0131n\u0131 destekleyecek \u015fekilde tasarlanmal\u0131d\u0131r. Ayr\u0131ca \u00e7o\u011fu arama motoru sadece tasar\u0131m \u00f6\u011felerine de\u011fil, mobildeki web site performans\u0131na da odaklan\u0131r.<\/li>\n<li>Web site h\u0131z\u0131: Arama motorlar\u0131 h\u0131zl\u0131 yan\u0131t veren web siteleri daha y\u00fcksek s\u0131ralar. G\u00f6rsel \u00f6\u011felerin h\u0131zl\u0131 y\u00fcklenmesi de teknik SEO\u2019nun kapsam\u0131n\u0131n i\u00e7indedir. Mobil uyumlulu\u011fun da kapsam\u0131nda bulunan h\u0131z, mobil ara\u00e7larda \u201cH\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar\u201d (AMP) teknolojisi kullan\u0131labilir.<\/li>\n<li>Site haritas\u0131: Site i\u00e7erisindeki navigasyon hem kullan\u0131c\u0131lar hem de arama motoru taray\u0131c\u0131lar\u0131 i\u00e7in \u00f6nemlidir.<\/li>\n<li>Robots.txt:<\/li>\n<li>Yap\u0131sal Veriler:<\/li>\n<li>Sunucu Optimizasyonlar\u0131:<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Icerik_Pazarlama_Nedir_Yapilmali_midir\"><\/span>\u0130\u00e7erik Pazarlama Nedir? Yap\u0131lmal\u0131 m\u0131d\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130\u00e7erik pazarlama; i\u015fletmelerin hedef kitlelerine uygun bilgilendirici yaz\u0131, video vb. i\u00e7erik \u00fcretmesidir. SEO ba\u015far\u0131s\u0131 elde etmek i\u00e7in son derece \u00f6nemli bir ad\u0131md\u0131r. \u0130\u00e7erik pazarlama, daha geni\u015f bir kitleye ula\u015fmak ile birlikte web site etkile\u015fimini ve marka bilinirli\u011fini artt\u0131rmay\u0131 da ama\u00e7lar.<\/p>\n<p>\u0130\u00e7erik pazarlama farkl\u0131 bir alan olarak kabul edilse de SEO ile i\u00e7 i\u00e7edir. \u0130\u015fletmenizin SEO ba\u015far\u0131s\u0131n\u0131 artt\u0131rmak i\u00e7in \u00fcretilen bu i\u00e7eriklerde g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken bir ka\u00e7 p\u00fcf nokta vard\u0131r.<\/p>\n<p>\u0130lki anahtar kelime analizidir. Sekt\u00f6re y\u00f6nelik ve hedef kitlenin arama sorgular\u0131na uygun arama sorgular\u0131 belirlenmelidir. Bu a\u015famada kullanabilece\u011finiz \u00e7ok say\u0131da ara\u00e7 vard\u0131r. Anahtar kelimelerin hacimlerini ve pop\u00fclerli\u011fini g\u00f6steren ara\u00e7lar mevcuttur. SEMrush, Ahrefs, Google Keyword Planner gibi ara\u00e7lardan faydalanabilir.<\/p>\n<p>\u0130kinci p\u00fcf nokta ise i\u00e7eri\u011fin kendi kalitesi ve \u00f6zg\u00fcnl\u00fc\u011f\u00fcd\u00fcr. \u0130\u00e7eriklerinizi \u00fcretirken kullan\u0131c\u0131lar\u0131n sorular\u0131na yeterli yan\u0131tlar verece\u011fine ve onlara fayda g\u00f6sterece\u011fine emin olmal\u0131s\u0131n\u0131z. Ayr\u0131ca ba\u015fka web sitelerin i\u00e7eriklerinden \u00e7ok fazla faydalanmak \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fcz\u00fc azaltacakt\u0131r. E\u011fer \u00fcretti\u011finiz i\u00e7erik size ait de\u011filse arama motorlar\u0131 taraf\u0131ndan kopya i\u00e7erik olarak s\u0131n\u0131fland\u0131r\u0131labilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_Disi_SEO\"><\/span>Site D\u0131\u015f\u0131 SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web site \u00fczerinde ger\u00e7ekle\u015fmeyen SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n tamam\u0131 off-page yani site d\u0131\u015f\u0131 SEO olarak adland\u0131r\u0131l\u0131r. Site d\u0131\u015f\u0131 SEO i\u00e7in uygulanabilecek y\u00f6ntemlerden baz\u0131lar\u0131:<\/p>\n<ul>\n<li>Sosyal Medya: \u0130\u015fletmenizin sosyal medya hesaplar\u0131na sahip olmas\u0131 SEO ba\u015far\u0131n\u0131z\u0131 b\u00fcy\u00fck bir \u00f6l\u00e7\u00fcde artt\u0131rabilir. Sosyal medya da s\u00fcreklilik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 i\u00e7in s\u0131k\u00e7a payla\u015f\u0131m yapmak gerekir. Fakat bu payla\u015f\u0131mlar\u0131 stratejik ve do\u011fal g\u00f6r\u00fcn\u00fcr \u015fekilde yapmak kitlenizin b\u00fcy\u00fcmesini h\u0131zland\u0131racakt\u0131r.<\/li>\n<li>Reklamlar: Hem sosyal medya hem de arama motorlar\u0131 \u00fczerinden reklam verebilirsiniz. Reklamlar\u0131n bir avantaj\u0131 tarih, konum, ya\u015f gibi fakt\u00f6rler \u00fczerinden b\u00fct\u00e7enizin sadece hedef kitleye gitmesini sa\u011flayabilmenizdir. Ayr\u0131ca SEO\u2019ya k\u0131yasla reklamlar rekabetten \u00e7ok daha az etkilenir ve sonu\u00e7lar\u0131 daha h\u0131zl\u0131 g\u00f6rebilirsiniz.<\/li>\n<li>Backlinks: Web sitelerinin farkl\u0131 bir web site ile ba\u011flant\u0131 kurduklar\u0131 sisteme backlinks denir. Kaliteli ba\u011flant\u0131lar i\u00e7eren sitelerin s\u0131ralamalar\u0131 da y\u00fckselir. Ba\u011flant\u0131lar organik yollarla ve bir anla\u015fma ya da \u00fccret kar\u015f\u0131l\u0131\u011f\u0131 olmadan kurulabilir. Bu ba\u011flant\u0131lar sat\u0131n da al\u0131nabilir. Belirli bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda kullan\u0131c\u0131lar\u0131n\u0131 sizin web sitenize y\u00f6neltmek i\u00e7in kaliteli bir web sitesinin sahibinden i\u00e7eri\u011finiz payla\u015fmas\u0131 i\u00e7in bir anla\u015fma kurabilirsiniz.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Performans_Takibi_Raporlama\"><\/span>SEO Performans Takibi &amp; Raporlama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO s\u00fcrecinin bir par\u00e7as\u0131 da performans takibidir. SEO s\u00fcrecinize dair pek \u00e7ok veri elde edebilirsiniz ve bu verilerin analizi size SEO stratejinizin performans\u0131n\u0131 g\u00f6sterir. SEO analizinin do\u011fru yap\u0131lmas\u0131 halinde stratejinizin ba\u015far\u0131l\u0131 oldu\u011funa ya da farkl\u0131 bir y\u00f6ntem geli\u015ftirmenizin gerekti\u011fine karar verebilirsiniz. Bu yolda kullanabilece\u011finiz \u00fccretsiz ve premium ara\u00e7lar bulunmaktad\u0131r. Ara\u00e7 tercihleriniz ne olursa olsun d\u00fczenli raporlamalar teknik sorunlarla kar\u015f\u0131 olmad\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in \u015fartt\u0131r.<\/p>\n<h4>\u00dccretsiz Y\u00f6ntemler<\/h4>\n<p>\u00d6zellikle Google arama motoru \u00fczerinde kullanabilece\u011finiz y\u00fczlerce \u00fccretsiz ara\u00e7tan 5 tanesi listelenmi\u015ftir:<\/p>\n<ul>\n<li>Google Analytics: Web sitenizin trafi\u011fini daha iyi anlamak a\u00e7\u0131s\u0131ndan Google Analytics en temel ara\u00e7lardan biridir. Size ayr\u0131nt\u0131l\u0131 bir \u015fekilde kullan\u0131c\u0131lar\u0131n demografi\u011fini, hangi kaynaklardan geldiklerini ve etkile\u015fimlerini sunar.<\/li>\n<li>Google Search Console: Di\u011fer bir klasik ise Google Search Console\u2019dur. \u0130\u00e7eriklerinizdeki anahtar kelimelerin performans\u0131n\u0131 takip etmekten teknik hatalar\u0131 \u00e7\u00f6zmekte ba\u015far\u0131l\u0131 olan Google Search Console bir asistan gibidir.<\/li>\n<li>Moz Free Tools: Moz hem kendi performans\u0131n\u0131z\u0131 hem de sekt\u00f6rdeki rakiplerinizin performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in Moz ka\u00e7\u0131n\u0131lmaz bir ara\u00e7t\u0131r. Moz ara\u00e7lar\u0131, web sitelerinin h\u0131z\u0131, link say\u0131s\u0131, otorite puanlar\u0131 gibi t\u00fcrl\u00fc fakt\u00f6rleri size sunar.<\/li>\n<li>Screaming Frog: Olas\u0131 teknik sorunlara odaklanan bir ara\u00e7t\u0131r. Web sitenizi nitelikli bir \u015fekilde tarayabilir. Tarama sonucu elde etti\u011fi verilerle web sitenizdeki eksik sayfa a\u00e7\u0131klamalar\u0131ndan 404\u2019lere teknik sorunlar\u0131n tespit edilmesinde ba\u015far\u0131l\u0131 olan kullan\u0131\u015fl\u0131 bir ara\u00e7t\u0131r. 500 sayfaya kadar \u00fccretsiz tarama imkan\u0131 sunmaktad\u0131r.<\/li>\n<li>Yoast SEO: \u00dccretsiz bir SEO dan\u0131\u015fman\u0131 olarak d\u00fc\u015f\u00fcnebilece\u011finiz Yoast SEO, bir WordPress eklentisidir. Size web sitenizi optimize etmek i\u00e7in spesifik \u00f6neriler sunar.<\/li>\n<\/ul>\n<h4>Premium\/\u00dccretli Y\u00f6ntemler<\/h4>\n<p>SEO i\u00e7in gerekli yat\u0131r\u0131ma sahip olan i\u015fletmeler i\u00e7in olmazsa olmaz 5 ara\u00e7 listelenmi\u015ftir:<\/p>\n<ul>\n<li>Semrush: Son zamanlarda artan pop\u00fclerli\u011fi ile Semrush olduk\u00e7a kullan\u0131\u015fl\u0131 bir ara\u00e7. G\u00fc\u00e7l\u00fc trafik ve anahtar kelime takip sistemleri, donan\u0131ml\u0131 veritaban\u0131, link building olana\u011f\u0131 gibi bir SEO uzman\u0131n\u0131n t\u00fcm ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya y\u00f6nelik geli\u015ftirilen Semrush, sekt\u00f6rde tavsiye edilen ara\u00e7lardand\u0131r.<\/li>\n<li>SEO Monitor: SEO monitor, deneme s\u00fcr\u00fcm\u00fcn\u00fc kulland\u0131ktan sonra sat\u0131n almak isteyece\u011finiz bir ara\u00e7. Performans \u00f6l\u00e7\u00fcm\u00fc ve raporlamaya odaklanan ara\u00e7, T\u00fcrk\u00e7e deste\u011fi ile \u00f6ne \u00e7\u0131kmaktad\u0131r.<\/li>\n<li>Majestic: Link profil raporunuzun detayl\u0131 olmas\u0131n\u0131 isteyenler i\u00e7in Majestic tavsiye edilen bir ara\u00e7. Majestic, ald\u0131\u011f\u0131n\u0131z linklerle ilgili say\u0131sal verileri ve kategorileri payla\u015fmak ile birlikte size linklerin tahmini gelirini de sunmaktad\u0131r.<\/li>\n<li>Ahrefs: Link profilini incelemek isteyen i\u015fletmeler i\u00e7in bir di\u011fer se\u00e7enek Ahrefs. Sitenize verilen linkleri ve backlink\u2019leri inceleyerek size detayl\u0131 bir rapor sunmaktad\u0131r. Ayr\u0131ca anahtar kelimeleri g\u00fcncel tutmak konusunda da yard\u0131mc\u0131 fonksiyonlara sahiptir.<\/li>\n<li>DeepCrawl: Web sitenizi taray\u0131p analiz eden bir di\u011fer ara\u00e7 ise DeepCrawl. \u00dccretsiz taray\u0131c\u0131 ara\u00e7larla k\u0131yasland\u0131\u011f\u0131nda esnek tarama t\u00fcrleri ile \u00f6ne \u00e7\u0131kan bir ama\u00e7t\u0131r. Ayr\u0131ca \u00fccretsiz rakipleri ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda bulut tabanl\u0131 olmas\u0131 ile tavsiye edilen bir ara\u00e7t\u0131r.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Projesini_Nasil_Yurutebilirim\"><\/span>SEO Projesini Nas\u0131l Y\u00fcr\u00fctebilirim?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO projeleri kapsaml\u0131 ve bilgi gerektiren bir s\u00fcre\u00e7tir. Bu s\u00fcre\u00e7te tavsiye edilen bir uzman y\u00f6netiminde veya ajans arac\u0131l\u0131\u011f\u0131 ile projenin ilerlemesidir. SEO proje y\u00f6netimi bireysel ve ajans\/uzman yard\u0131m\u0131 ile olacak \u015fekilde iki farkl\u0131 \u015fekilde incelenebilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bireysel_Olarak_SEO_Yapilabilir_mi\"><\/span>Bireysel Olarak SEO Yap\u0131labilir mi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO \u00e7al\u0131\u015fmalar\u0131na ba\u015flang\u0131\u00e7 olarak bireysel \u00e7al\u0131\u015fmak da bir se\u00e7enektir. Fakat SEO projesine bireysel ba\u015flamak istiyorsan\u0131z donan\u0131m ya da ara\u015ft\u0131rma s\u00fcreci \u015fartt\u0131r. Teknik SEO\u2019nun, HTML ve CSS gibi dillerin bilinmesini gerektirdi\u011fi durumlar vard\u0131r. \u0130\u00e7erik pazarlama i\u00e7in ise g\u00fcncel konularda kaliteli ve SEO uyumlu i\u00e7eriklerin \u00fcretilmesi gerekir. Bu a\u015famalar boyunca \u00fccretsiz ara\u00e7lar size destek olabilir. Fakat bir yandan da sosyal medya da aktif bir profile sahip olmak gereklidir. Bu \u00fc\u00e7 ad\u0131m\u0131 birlikte g\u00f6t\u00fcrmek \u00e7ok zorlay\u0131c\u0131 bir s\u00fcre\u00e7 olacakt\u0131r. Bu nedenle, kendinize \u00f6nceliklerinizi belirleyerek bir yol \u00e7izebilirsiniz. Ancak baz\u0131 optimizasyonlar\u0131n temelini kendiniz att\u0131ktan sonra bile bir SEO dan\u0131\u015fmanl\u0131\u011f\u0131 ile g\u00f6r\u00fc\u015fmek projenizi s\u00fcrd\u00fcrmek i\u00e7in \u015fartt\u0131r. Optimizasyonlar\u0131n g\u00fcncel tutulmas\u0131 size ba\u015far\u0131 getirecektir ve tek bir ki\u015fi i\u00e7in SEO projeleri s\u00fcrd\u00fcr\u00fclebilir de\u011fildir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Ajansi_ile_Sureci_Yonetmek\"><\/span>SEO Ajans\u0131 ile S\u00fcreci Y\u00f6netmek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO projesine yat\u0131r\u0131m yapmak i\u00e7in do\u011fru zaman oldu\u011funu d\u00fc\u015f\u00fcnen bir i\u015fletme iseniz bir ajans ile projenizi y\u00f6netebilirsiniz. Genellikle 3 ay ve 12 ay aras\u0131nda SEO \u00e7al\u0131\u015fmalar\u0131 sonu\u00e7 vermeye ba\u015flar. SEO ajans\u0131ndan tam verim alabilmek i\u00e7in ise dijital pazarlama \u00e7al\u0131\u015fmalar\u0131na devam etmek unutulmamas\u0131 gereken bir noktad\u0131r.<\/p>\n<p>SEO ajanslar\u0131n\u0131n farkl\u0131 t\u00fcrde hizmetler sunar. Bu nedenle a\u015fa\u011f\u0131daki hizmetleri inceleyerek sizin i\u015fletmeniz i\u00e7in hangi t\u00fcr hizmetin en uygun olaca\u011f\u0131n\u0131 se\u00e7ebilirsiniz.<\/p>\n<h4>Kurumsal SEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/h4>\n<p>SEO dan\u0131\u015fmanl\u0131\u011f\u0131 web site i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yan optimizasyonlar \u00fczerinde \u00e7al\u0131\u015f\u0131r. Teknik altyap\u0131 analizi, durum tespiti, rakip analizi gibi \u00e7al\u0131\u015fmalar\u0131n ard\u0131ndan hem site i\u00e7i hem de site d\u0131\u015f\u0131 SEO \u00fczerinde \u00e7al\u0131\u015f\u0131l\u0131r. Teknik SEO kapsam\u0131nda yap\u0131lmas\u0131 gerekenler genellikle \u00f6nceliklidir. Ard\u0131ndan, i\u00e7erik ve backlink d\u00fczenlemeleri gibi \u00e7al\u0131\u015fmalar ile site d\u0131\u015f\u0131 optimizasyonlar ger\u00e7ekle\u015ftirilir.<\/p>\n<p>Web site s\u0131ralamas\u0131n\u0131 y\u00fckseltmek ile birlikte marka bilinirli\u011fini artt\u0131rmak isteyen i\u015fletmeler i\u00e7in en do\u011fru ve kapsaml\u0131 hizmettir.<\/p>\n<h4>Yerel\/Lokal SEO Hizmeti<\/h4>\n<p>Yerel i\u015fletmeler taraf\u0131ndan tercih edilen lokal SEO hizmeti yerel arama sonu\u00e7lar\u0131nda s\u0131ralamalar\u0131 artt\u0131rmaya odaklan\u0131r. G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve m\u00fc\u015fteri say\u0131s\u0131n\u0131 artt\u0131rmay\u0131 hedefleyen bu hizmette, demografik tespiti b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Demografik anla\u015f\u0131ld\u0131ktan sonra ilgili optimizasyon \u00e7al\u0131\u015fmalar\u0131 b\u00f6lgesel s\u0131ralaman\u0131z\u0131 art\u0131rmay\u0131 hedefler.<\/p>\n<h4>E-ticaret i\u00e7in SEO Hizmeti<\/h4>\n<p>SEO teknikleri i\u015fletmeye g\u00f6re uyarland\u0131\u011f\u0131nda ba\u015far\u0131 optimize edilir. Bu nedenle e-ticaret siteleri i\u00e7in de SEO projeleri uygun \u015fekilde y\u00f6netilmelidir. Teknik SEO \u00e7al\u0131\u015fmalar\u0131 \u00e7o\u011fu i\u015fletme i\u00e7in benzer bir s\u00fcre\u00e7tir. Fakat e-ticaret web sitelerinin as\u0131l fark\u0131 i\u00e7erik konusundad\u0131r. E-ticaret sitelerinin SEO \u00e7al\u0131\u015fmalar\u0131 g\u00fcncel tutularak sat\u0131\u015flar\u0131n artmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Hizmet_saglayicisi_nasil_secilir_Nelere_Dikkat_Etmek_Gerekir\"><\/span>SEO Hizmet sa\u011flay\u0131c\u0131s\u0131 nas\u0131l se\u00e7ilir? Nelere Dikkat Etmek Gerekir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO uzmanlar\u0131 web sitenizin ba\u015far\u0131s\u0131n\u0131 artt\u0131rma yolunda \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirirken geri d\u00f6n\u00fclmesi zor hatalar yapabilirler. Bu nedenle SEO hizmet sa\u011flay\u0131c\u0131n\u0131z\u0131 dikkatli se\u00e7meniz \u00e7ok \u00f6nemlidir. A\u015fa\u011f\u0131daki sorular\u0131 SEO uzman\u0131 se\u00e7erken kullanabilirsiniz:<\/p>\n<ul>\n<li>SEO sekt\u00f6r\u00fcndeki deneyiminiz ne kadar?<\/li>\n<li>SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 g\u00f6steren \u00f6rnek projeleriniz var m\u0131?<\/li>\n<li>Arama motoru y\u00f6nergelerine olan yakla\u015f\u0131m\u0131n\u0131z\u0131 aktarabilir misiniz?<\/li>\n<li>S\u00fcre\u00e7 nas\u0131l i\u015fleyecek, s\u00fcre\u00e7teki \u00f6ncelikleriniz nelerdir?<\/li>\n<li>Raporlaman\u0131z\u0131 nas\u0131l yap\u0131yorsunuz? Ba\u015far\u0131m\u0131zdan nas\u0131l emin olabiliriz?<\/li>\n<li>Sizinle \u00e7al\u0131\u015farak ne kadar zamanda nas\u0131l bir sonu\u00e7 alabilirim?<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SEO_ile_Ilgili_Bilgi_Kaynaklari\"><\/span>SEO ile \u0130lgili Bilgi Kaynaklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO ile ilgili en g\u00fcvenilir ve kaliteli bilgi kaynaklar\u0131n\u0131n birka\u00e7\u0131 arama motorlar\u0131n\u0131n kendileri taraf\u0131ndan sunulur.<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide?hl=tr\" rel=\"nofollow noopener\" target=\"_blank\">Google Ba\u015flang\u0131\u00e7 K\u0131lavuzu<\/a><\/p>\n<p><a href=\"https:\/\/www.bing.com\/webmasters\/about\" rel=\"nofollow noopener\" target=\"_blank\">Bing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sikca_Sorulan_Sorular\"><\/span>S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>SEO Riskleri Nelerdir? Nas\u0131l \u00d6nlenir?<\/strong><\/p>\n<p>SEO projelerinde otomatik i\u00e7erik olu\u015fturma, spam yapma, g\u00f6r\u00fcnmez metin, alan ad\u0131 taklidi vb. taktiklerin kullan\u0131lmas\u0131 Black Hat SEO kapsam\u0131n\u0131n i\u00e7ine girer. Black Hat SEO taktiklerini istemsizce uygulamaktan arama motorlar\u0131n\u0131n web y\u00f6neticisi y\u00f6nergelerini okuyarak ka\u00e7\u0131nabilirsiniz. Ayr\u0131ca SEO hizmeti al\u0131yorsan\u0131z uzmanlar\u0131n\u0131z\u0131n bu konuda bilgili oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Aksi takdirde i\u015fletmenizin i\u00e7erikleri ve web sitesi arama motorlar\u0131nda yasaklanabilir.<\/p>\n<p><strong>Ne kadar s\u00fcrede sonu\u00e7 alabilirim?<\/strong><\/p>\n<p>SEO \u00e7al\u0131\u015fmalar\u0131 web sitenizin teknik altyap\u0131 durumu, hedefiniz, marka bilinirli\u011fi gibi bir\u00e7ok farkl\u0131 etkene g\u00f6re \u015fekillenir ve s\u00fcresi de bu etkenlere ba\u011fl\u0131d\u0131r. Ayr\u0131ca i\u00e7erik \u00fcretimi, yeni \u00fcr\u00fcnler devam ettik\u00e7e SEO\u2019nun g\u00fcncel tutulmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalar devam ediyor olacakt\u0131r.<\/p>\n<p><strong>SEO B\u00fct\u00e7esi ne kadar?<\/strong><\/p>\n<p>SEO b\u00fct\u00e7esi i\u015fletmeniz d\u0131\u015f\u0131nda rekabete ve hedefinize g\u00f6re de de\u011fi\u015fkenlik g\u00f6sterir. ROIBLE olarak markaya \u00f6zel \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in mevcut duruma g\u00f6re \u00f6zel fiyatland\u0131rma yapmaktay\u0131z.<\/p>\n<p><strong>SEO&#8217;ya her zaman \u00f6deme yapacak m\u0131y\u0131m?<\/strong><\/p>\n<p>SEO, her zaman g\u00fcncellik gerektiren ve takip edilmesi gereken bir pazarlama yat\u0131r\u0131m\u0131d\u0131r. Google\u2019da organik sonu\u00e7larda \u00fcst s\u0131raya ula\u015fmak kadar orada kalmak da ayr\u0131 bir mesai gerektirir. Bu sebeple ayl\u0131k olarak \u00e7al\u0131\u015fmaya devam etmeniz, yerinizi sa\u011flamla\u015ft\u0131rman\u0131z i\u00e7in fayda sa\u011flayacakt\u0131r.<\/p>\n   ","protected":false},"excerpt":{"rendered":"<p>SEO A\u00e7\u0131l\u0131m\u0131 Nedir? T\u00fcrk\u00e7esi Arama Motoru Optimizasyonu olan SEO, Search Engine Optimization i\u00e7in bir k\u0131saltmad\u0131r. SEO, web sitelerinin arama motorlar\u0131nda organik performans\u0131n\u0131 artt\u0131rmak ve \u00fccretli reklamlardaki maliyetleri d\u00fc\u015f\u00fcrmek ad\u0131na yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 kapsar. Hangi Platformlarda SEO Yap\u0131labilir? Arama Motorlar\u0131 SEO genellikle web sitelerine odaklan\u0131r ancak sadece bu alana s\u0131n\u0131rl\u0131 de\u011fildir.\u0130\u015fletmenizin gereksinimlerine g\u00f6re Google, Yandex, Yahoo, Bing, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,144],"tags":[],"class_list":["post-28109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari","category-seo-blog"],"_links":{"self":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/comments?post=28109"}],"version-history":[{"count":0,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/media\/28117"}],"wp:attachment":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/media?parent=28109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/categories?post=28109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/tags?post=28109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}